Public Audit Report

locksmithsurrey.uk

https://locksmithsurrey.uk/
Scanned on July 18, 2026
70
Overall
B
83
SEO
76/95 passed
58
AEO
27/47 passed
54
GEO
32/59 passed
135
Passed
65
Failed
200
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 83/100 (19 issues)

Failed Checks (19)

  • Description length: 172 chars (too long)meta
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 2 images missing width/height — causes layout shift (CLS)content
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 4.3% — too code-heavy, add more contenttechnical
  • Inline JS: 98.4 KB — too much, use external scriptsperformance
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No Strict-Transport-Security headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • 0% sentences use transition words — aim for 20%+content
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • 1 of 8 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (76)

  • Title tag found: "Locksmith Surrey &amp; Kingston | 24hr Emergency Local Servi..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (172 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 75% word overlap (good)content
  • 8 H2 tags foundcontent
  • 1244 words on page (good content depth)content
  • Readability: 40 (moderate — aim for 60+)content
  • 30% long sentences (>20 words) — good readabilitycontent
  • All 2 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG)content
  • 53 internal links foundcontent
  • 3 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Surrey Locksmith"social
  • Twitter Card: "summary"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 27 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.0 KB (acceptable)performance
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: s-maxage=31536000performance
  • X-Content-Type-Options: nosniffsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: LocksmithServiceschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Self-hosted fonts via preload — font-display strategy assumed (not directly verifiable from HTML)performance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 40 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/56) — good link equity flowcontent
  • All schema types have required propertiesschema
  • 7 first-person pronouns — some experience showncontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Referrer-Policy: same-originsecurity
  • H1 length: 59 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 58 links on page (within limit)content
  • DOM size: ~858 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 0 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 4 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (9 unique IDs)accessibility
  • No iframes on pagesecurity
AEO — 58/100 (20 issues)

Failed Checks (19)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • No source citations — reference studies and data for authoritycitation
  • Few external links — cite authoritative sources for AI trustcitation
  • Avg 21 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • robots.txt blocks AI search crawlers (2/8 blocked) — blocked bots (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot etc.) cannot cite your contentdiscoverability
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand name used inconsistently (19 partial vs 3 full) — standardizecitation

Passed Checks (27)

  • Structured data found — AI can understand your contentdiscoverability
  • 1244 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 10 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 97 named entities found — helps AI understand contextdiscoverability
  • 53 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 4 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 70% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 768 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • 3/5 E-E-A-T signals presentcitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 22 answer-box-ready paragraphs found after headingscitation
  • 46 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • Active voice dominant (6% passive) — AI-friendlyvoice
  • Pronoun density: 1.4% — engaging, user-focusedvoice
  • 37 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
GEO — 54/100 (27 issues)

Failed Checks (27)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 55% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • Few external source domains — diversify your referencesauthority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • Only 2 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • 3 AI crawler(s) blocked/challenged: GPTBot, ClaudeBot, PerplexityBot — cannot index this pageauthority

Passed Checks (32)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1244 words, 8 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 5/5 trust signals foundauthority
  • 3 industry terms used — domain expertise signalauthority
  • 2 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 12 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 6 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 196 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 1244 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • No hidden-text cloaking patterns detectedtrust
  • No keyword-stuffing detectedauthority
  • Healthy content-to-chrome ratio (~14% boilerplate)overview

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