Public Audit Report

leeds-it.co.uk

https://leeds-it.co.uk/
Scanned on July 26, 2026
51
Overall
D
59
SEO
54/91 passed
39
AEO
18/46 passed
45
GEO
24/59 passed
96
Passed
99
Failed
195
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 59/100 (37 issues)

Failed Checks (37)

  • ✗Description length: 205 chars (too long)meta
  • ✗Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
  • ✗Readability: 29 (difficult — simplify language)content
  • ✗2 images missing width/height — causes layout shift (CLS)content
  • ✗Only 1 internal links — add more for better crawlingcontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗2 render-blocking scripts — add defer or async attributeperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • ✗sitemap.xml found but not valid XML formattechnical
  • ✗1 of 1 internal links are brokencontent
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Only 1 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗H1 length: 16 characters — too short, aim for 20-70content
  • ✗5 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗2 of 6 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (54)

  • ✓Title tag found: "Leeds IT Services Ltd | Business & Home IT Support"meta
  • ✓Title length: 50 characters (optimal)meta
  • ✓Meta description found (205 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓6 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓563 words on page (good content depth)content
  • ✓25% long sentences (>20 words) — good readabilitycontent
  • ✓All 2 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓All images use modern formats (WebP/AVIF/SVG)content
  • ✓7 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: enabled (vary: accept-encoding)technical
  • ✓URL length: 23 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 30.7% (good)technical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 0.0 KB (acceptable)performance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=0, must-revalidateperformance
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Contact page/email link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓0% nofollow links (0/8) — good link equity flowcontent
  • ✓All 5 target="_blank" links have rel="noopener"security
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓18 links on page (within limit)content
  • ✓DOM size: ~231 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓No duplicate IDs found (9 unique IDs)accessibility
  • ✓1 iframe(s) — all safe (known providers or sandboxed)security
AEO — 39/100 (28 issues)

Failed Checks (27)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗Few internal links — AI values interconnected contentdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 1/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 21 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.4% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗robots.txt blocks AI search crawlers (2/8 blocked) — blocked bots (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot etc.) cannot cite your contentdiscoverability
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (18)

  • ✓563 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓7 semantic HTML5 elements founddiscoverability
  • ✓21 content sections — well-structured for AIdiscoverability
  • ✓34 named entities found — helps AI understand contextdiscoverability
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓75% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 84 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓5 external links — references authoritative sourcescitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓16 answer-box-ready paragraphs found after headingscitation
  • ✓Active voice dominant (4% passive) — AI-friendlyvoice
  • ✓21 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Table of Contents detected — helps AI navigate long contentstructure
GEO — 45/100 (35 issues)

Failed Checks (35)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Content may be too thin for AI Overview (563 words, 6 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗7% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗No categorization signals — add breadcrumbs or category labelssemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Possible keyword stuffing: "support" at 6.7% density (28×) — diversify vocabularyauthority

Passed Checks (24)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓1 links to authoritative sources — boosts credibilityauthority
  • ✓3 unique external domains — diverse sourcesauthority
  • ✓2 images all with ALT text — AI can understand visualsformat
  • ✓3/6 formatting types used — rich contentformat
  • ✓7/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓12 contextual links — good cross-referencingsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 13 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en" set (add og:locale for completeness)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓563 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓Healthy content-to-chrome ratio (~13% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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