Public Audit Report

jacobsfs.com

https://jacobsfs.com/
Scanned on June 9, 2026
62
Overall
C
71
SEO
74/104 passed
51
AEO
26/51 passed
53
GEO
31/58 passed
131
Passed
82
Failed
213
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 71/100 (30 issues)

Failed Checks (30)

  • Description length: 115 chars (too short)meta
  • 2 meta descriptions found — should be exactly 1meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 14% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 39% long sentences (>20 words) — break up for readabilitycontent
  • 1 of 35 images missing ALT text (97% have it)content
  • Missing og:image — social shares will lack visualssocial
  • Missing og:type — defaults to "website"social
  • Missing og:site_name — helps brand recognition in sharessocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 4.4% — too code-heavy, add more contenttechnical
  • Inline CSS: 16.2 KB — too much, move to external stylesheetperformance
  • 17 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Terms of Service link — add for legal compliance and trusttrust
  • 3 HTTP resource(s) on HTTPS page — security risktechnical
  • 7 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • 1% sentences use transition words — aim for 20%+content
  • Event content found but no Event schema — add for event rich resultsschema
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • 2 render-blocking script(s) in head — add defer or asyncperformance
  • 5 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • 13 duplicate ID(s) found: "+i+dl;f.parentNode.insertBefore(j,f); })(window,document," (2x), "nav-control" (2x), "form-field-name" (5x) — must be unique per HTML specaccessibility
  • 2 iframe(s) without sandbox attribute — security risksecurity
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 6 of 14 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (74)

  • Title tag found: "Retirement Planning in Grandville and West MI | Jacobs Finan..."meta
  • Title length: 64 characters (slightly long — aim for under 60)meta
  • Meta description found (115 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "max-image-preview:large"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 14 H2 tags foundcontent
  • 1436 words on page (good content depth)content
  • Readability: 40 (moderate — aim for 60+)content
  • All 35 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 8 of 35 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 64 internal links foundcontent
  • 14 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • Twitter Card: "summary"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 21 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline JS: 17.1 KB (acceptable)performance
  • Cache-Control: private, max-age=3600performance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Author byline foundtrust
  • 2 JSON-LD schema block(s) foundschema
  • Schema types: ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, ImageObject, FinancialServiceschema
  • <!DOCTYPE html> declaredtechnical
  • All 2 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 89 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/78) — good link equity flowcontent
  • 4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 1 ad element(s) (moderate)content
  • 32 first-person pronouns — strong personal experiencecontent
  • 80% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • H1 length: 61 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 93 links on page (within limit)content
  • DOM size: ~1205 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 4 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: nav, skip-linkaccessibility
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 51/100 (25 issues)

Failed Checks (25)

  • Only 1 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 21 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (26)

  • Structured data found — AI can understand your contentdiscoverability
  • 1436 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 51 named entities found — helps AI understand contextdiscoverability
  • 64 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 18 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 61% short sentences — easy for AI to extractstructure
  • 96% concise paragraphs — scannable for AIstructure
  • Avg 111 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • 3/5 E-E-A-T signals presentcitation
  • 12 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 98 conversational words — good for AI summariesvoice
  • Active voice dominant (10% passive) — AI-friendlyvoice
  • Pronoun density: 4.4% — engaging, user-focusedvoice
  • 30 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 5 sameAs social links in schema — strong brand signal for AIcitation
GEO — 53/100 (27 issues)

Failed Checks (27)

  • Title and H1 don't align — confusing for AI topic matchingoverview
  • 36% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 1 images missing ALT textformat
  • No BreadcrumbList schema — add for better AI contextformat
  • No data tables or charts — add structured data visualizationsformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • 4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (31)

  • Definition-style content found — featured snippet candidateoverview
  • 3 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1436 words, 14 sections)overview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 2/5 trust signals foundauthority
  • Original research/data signals foundauthority
  • 4 industry terms used — domain expertise signalauthority
  • 9 unique external domains — diverse sourcesauthority
  • 3/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • 100% title keywords in first 200 words — good prominencesemantic
  • 65 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 7 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 203 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 14 Schema types — rich structured datatechnical
  • HTML lang="en-US" set (add og:locale for completeness)technical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 1436 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 3 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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