Public Audit Report

indibrick.ca

https://indibrick.ca/
Scanned on July 22, 2026
75
Overall
B
83
SEO
81/99 passed
73
AEO
33/47 passed
60
GEO
33/59 passed
147
Passed
57
Failed
204
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 83/100 (18 issues)

Failed Checks (18)

  • Title length: 78 characters (too long, keep under 60)meta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 1.2% — too code-heavy, add more contenttechnical
  • Inline JS: 346.3 KB — too much, use external scriptsperformance
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • Organization schema missing logo — add for knowledge panelschema
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical

Passed Checks (81)

  • Title tag found: "IndiBrick | The All-in-One Real Estate Ecosystem (Mortgage, ..."meta
  • Meta description found (160 chars)meta
  • Description length: 160 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 4 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 683 words on page (good content depth)content
  • Readability: 43 (moderate — aim for 60+)content
  • 12% long sentences (>20 words) — good readabilitycontent
  • All 1 images have ALT textcontent
  • All 1 images have width/height attributes (prevents CLS)content
  • No below-fold images to lazy loadcontent
  • All images use modern formats (WebP/AVIF/SVG)content
  • 27 internal links foundcontent
  • 5 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "IndiBrick Financial"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 21 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.0 KB (acceptable)performance
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: max-age=14400, s-maxage=60, stale-while-revalidateperformance
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 3 JSON-LD schema block(s) foundschema
  • Schema types: FinancialService, LocalBusiness, WebSite, Organizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 3 JSON-LD block(s) have valid syntaxschema
  • Self-hosted fonts via preload — font-display strategy assumed (not directly verifiable from HTML)performance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 1455 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/33) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • All 3 target="_blank" links have rel="noopener"security
  • All schema types have required propertiesschema
  • 15 first-person pronouns — strong personal experiencecontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • H1 length: 26 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 33 links on page (within limit)content
  • DOM size: ~468 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 0 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 7 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (3 unique IDs)accessibility
  • No iframes on pagesecurity
  • All 4 H2 sections have sufficient depth (avg 140 words)content
AEO — 73/100 (14 issues)

Failed Checks (13)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No source citations — reference studies and data for authoritycitation
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Brand name used inconsistently (9 partial vs 2 full) — standardizecitation

Passed Checks (33)

  • Structured data found — AI can understand your contentdiscoverability
  • 683 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 61 named entities found — helps AI understand contextdiscoverability
  • 27 internal links — good topic cluster signaldiscoverability
  • Q&A/FAQ content detected — useful for AI answers (note: Google retired FAQ rich results in May 2026; the schema itself no longer produces SERP features)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 2 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 88% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 10891 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 3/5 E-E-A-T signals presentcitation
  • 3 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 8 answer-box-ready paragraphs found after headingscitation
  • 42 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • Avg 13 words/sentence — easy reading levelvoice
  • Active voice dominant (5% passive) — AI-friendlyvoice
  • Pronoun density: 2.8% — engaging, user-focusedvoice
  • 17 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Statistics with source attribution — highly credible for AI citationcitation
  • 3 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 60/100 (26 issues)

Failed Checks (26)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (683 words, 4 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 38% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Only 4 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • Hidden text detected (~26 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust

Passed Checks (33)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 3 industry terms used — domain expertise signalauthority
  • 3 unique external domains — diverse sourcesauthority
  • 1 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 3 entity types in Schema — AI can classify contentsemantic
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 13 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 3 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 389 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 4 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 683 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • No keyword-stuffing detectedauthority
  • Healthy content-to-chrome ratio (~22% boilerplate)overview
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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