Public Audit Report

horizoncaresupport.com.au

https://horizoncaresupport.com.au/NDIS-Plan-Management.html
Scanned on May 8, 2026
46
Overall
F
56
SEO
51/91 passed
39
AEO
20/51 passed
33
GEO
19/57 passed
90
Passed
109
Failed
199
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 56/100 (40 issues)

Failed Checks (40)

  • ✗Missing meta descriptionmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗No H1 tag foundcontent
  • ✗1 images missing width/height — causes layout shift (CLS)content
  • ✗1 of 1 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Only 0 internal links — add more for better crawlingcontent
  • ✗No external links — consider linking to authoritative sourcescontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No favicon detectedtechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗URL contains uppercase characters — use lowercase for consistency and to avoid duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗No /robots.txt found — create one to guide crawlerstechnical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗4% sentences use transition words — aim for 20%+content
  • ✗Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 image(s) with generic filenames — use descriptive names for image SEOcontent
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (51)

  • ✓Title tag found: "NDIS Plan Management & SIL Accommodation | Horizon Care"meta
  • ✓Title length: 55 characters (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓11 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓1756 words on page (good content depth)content
  • ✓Readability: 75 (easy to read)content
  • ✓19% long sentences (>20 words) — good readabilitycontent
  • ✓All 1 images have ALT textcontent
  • ✓No below-fold images to lazy loadcontent
  • ✓No empty href attributes foundcontent
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical points to different URL: https://horizoncaresupport.com.au/blog4 — verify this is intentionaltechnical
  • ✓Compression: brtechnical
  • ✓URL length: 59 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 68.8% (good)technical
  • ✓Inline CSS: 2.2 KB (acceptable)performance
  • ✓Inline JS: 0.0 KB (acceptable)performance
  • ✓No external scriptsperformance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=0, must-revalidateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5 URL(s)technical
  • ✓URL contains title keywords (50% match)technical
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓18 first-person pronouns — strong personal experiencecontent
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓0 links on page (within limit)content
  • ✓DOM size: ~76 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Trailing slash consistent between URL and canonicaltechnical
  • ✓No render-blocking scripts in head (good)performance
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (0 unique IDs)accessibility
  • ✓No iframes on pagesecurity
  • ✓All 11 H2 sections have sufficient depth (avg 153 words)content
AEO — 39/100 (31 issues)

Failed Checks (31)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 1 semantic elements — add <article>, <section>, <main>discoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗Few internal links — AI values interconnected contentdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No statistics or data — add numbers and facts for AI citationcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 0/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗Few external links — cite authoritative sources for AI trustcitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (20)

  • ✓1756 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 named entities found — helps AI understand contextdiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓81% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 153 words/section — sufficient depthstructure
  • ✓Source citations found — increases AI trustcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓3 answer-box-ready paragraphs found after headingscitation
  • ✓118 conversational words — good for AI summariesvoice
  • ✓First paragraph is snippet-ready (20-60 words)voice
  • ✓Avg 14 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (4% passive) — AI-friendlyvoice
  • ✓Pronoun density: 6.2% — engaging, user-focusedvoice
  • ✓11 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 33/100 (38 issues)

Failed Checks (38)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗No lists found — add lists for structured contentformat
  • ✗Only 0/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗1/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few contextual links — interlink related contentsemantic
  • ✗No categorization signals — add breadcrumbs or category labelssemantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (19)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Comprehensive content (1756 words, 11 sections)overview
  • ✓74% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓1 images all with ALT text — AI can understand visualsformat
  • ✓Multi-perspective content found — balanced analysisformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 14 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en" set (add og:locale for completeness)technical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1756 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓5/6 question types (5W1H) in headings — comprehensiveoverview

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