Public Audit Report

heritageprintingcharlotte.com

https://heritageprintingcharlotte.com/quote-form.php
Scanned on May 9, 2026
54
Overall
D
62
SEO
65/105 passed
45
AEO
23/51 passed
48
GEO
28/58 passed
116
Passed
98
Failed
214
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 62/100 (40 issues)

Failed Checks (40)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
  • No H2 tags foundcontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 47% long sentences (>20 words) — break up for readabilitycontent
  • Missing og:descriptionsocial
  • Missing og:site_name — helps brand recognition in sharessocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 7.1% — too code-heavy, add more contenttechnical
  • 12 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No About page link detected — add for credibilitytrust
  • robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • 8 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • Only 1 first-person pronouns — add personal experience (E-E-A-T)content
  • 0% sentences use transition words — aim for 20%+content
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • Event content found but no Event schema — add for event rich resultsschema
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 11 characters — too short, aim for 20-70content
  • OG URL (https://heritageprintingcharlotte.com/) differs from canonical (https://heritageprintingcharlotte.com/quote-form.php) — should matchsocial
  • 2 render-blocking script(s) in head — add defer or asyncperformance
  • 6 third-party script domains — may slow page load (ajax.aspnetcdn.com, www.googletagmanager.com, www.google.com...)performance
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 11 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • 2 duplicate ID(s) found: "overlay" (2x), "processing" (2x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (65)

  • Title tag found: "Get A Quote Form - Heritage Signs & Displays"meta
  • Title length: 44 characters (optimal)meta
  • Meta description found (155 chars)meta
  • Description length: 155 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • Single H1 tag foundcontent
  • 486 words on page (good content depth)content
  • Readability: 31 (moderate — aim for 60+)content
  • All 9 images have ALT textcontent
  • All 9 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 1 of 9 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 80 internal links foundcontent
  • 11 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • Twitter Card: "summary_large_image"social
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 52 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 8.7 KB (acceptable)performance
  • Inline JS: 6.4 KB (acceptable)performance
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 3 JSON-LD schema block(s) foundschema
  • Schema types: product, LocalBusiness, WebSiteschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 3 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 294 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/93) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • URL contains title keywords (40% match)technical
  • All schema types have required propertiesschema
  • Only 33% responsive images — add srcset for mobilecontent
  • Organization schema includes logoschema
  • Title and meta description are different (good)meta
  • Viewport allows zoom (good for accessibility)accessibility
  • 94 links on page (within limit)content
  • DOM size: ~525 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • No iframes on pagesecurity
AEO — 45/100 (28 issues)

Failed Checks (28)

  • Only 2 semantic elements — add <article>, <section>, <main>discoverability
  • Only 2 content sections — segment your content betterdiscoverability
  • Missing meta description or og:description — unclear topic for AIdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No question-style headings — try "How to...", "What is..."structure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • Avg 0 words/section — expand sections for AI comprehensionstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 33 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Only 0 H2/H3 headings — add more to structure your contentvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (23)

  • Structured data found — AI can understand your contentdiscoverability
  • 486 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 36 named entities found — helps AI understand contextdiscoverability
  • 80 internal links — good topic cluster signaldiscoverability
  • 14 lists found — structured content for AIstructure
  • 53% short sentences — easy for AI to extractstructure
  • 92% concise paragraphs — scannable for AIstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 9 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 22 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • Pronoun density: 1.6% — engaging, user-focusedvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
GEO — 48/100 (30 issues)

Failed Checks (30)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (486 words, 0 sections)overview
  • No step-by-step content — add numbered guides for AIoverview
  • Flat heading structure — add H3/H4 subheadings for depthoverview
  • 23% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 1/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (28)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Title and H1 are aligned — clear topic focusoverview
  • 2/5 trust signals foundauthority
  • Original research/data signals foundauthority
  • 3 industry terms used — domain expertise signalauthority
  • 9 unique external domains — diverse sourcesauthority
  • 9 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Conclusion/recommendation found — helps AI provide answersformat
  • 1 entity types in Schema — AI can classify contentsemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 41 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 44 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 3 Schema types — rich structured datatechnical
  • HTML lang="en" set (add og:locale for completeness)technical
  • All image ALT texts are descriptive (>5 chars)format
  • 486 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 6 data points found — statistics boost AI visibility by 30-40%authority
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic

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