Public Audit Report

gigaom.com

https://gigaom.com/our-solutions/compete-battlecards/
Scanned on July 24, 2026
60
Overall
C
65
SEO
60/95 passed
54
AEO
25/47 passed
57
GEO
32/59 passed
117
Passed
83
Failed
200
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 65/100 (35 issues)

Failed Checks (35)

  • ✗Title length: 29 characters (too short, aim for 30-60)meta
  • ✗Missing meta descriptionmeta
  • ✗No H1 tag foundcontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 16 (difficult — simplify language)content
  • ✗50% long sentences (>20 words) — break up for readabilitycontent
  • ✗9 images missing width/height — causes layout shift (CLS)content
  • ✗9 images could use loading="lazy" for better performancecontent
  • ✗9 of 10 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗1 non-descriptive link text(s) found ("read more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 4.4% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 23.3 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 37.6 KB — too much, use external scriptsperformance
  • ✗24 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗1 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗4% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗11 render-blocking script(s) in head — add defer or asyncperformance
  • ✗2 duplicate ID(s) found: "3" (2x), "4" (2x) — must be unique per HTML specaccessibility
  • ✗1 iframe(s) without sandbox attribute — security risksecurity

Passed Checks (60)

  • ✓Title tag found: "Complete Battlecards - Gigaom"meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • ✓2 H2 tags foundcontent
  • ✓698 words on page (good content depth)content
  • ✓All 10 images have ALT textcontent
  • ✓39 internal links foundcontent
  • ✓19 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "article"social
  • ✓og:site_name: "Gigaom"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 53 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: max-age=14400, must-revalidateperformance
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓2 JSON-LD schema block(s) foundschema
  • ✓Schema types: WebPage, BreadcrumbList, WebSite, NewsArticleschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓All 2 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 29 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/58) — good link equity flowcontent
  • ✓URL contains title keywords (33% match)technical
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓8 first-person pronouns — some experience showncontent
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓73 links on page (within limit)content
  • ✓DOM size: ~554 elements (good)performance
  • ✓data-nosnippet found — some content hidden from search snippetstechnical
  • ✓Trailing slash consistent between URL and canonicaltechnical
  • ✓Schema dates consistent: published 2026-04-23T21:13:14+00:00, modified 2026-06-25T17:46:09+00:00schema
  • ✓4 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: nav, skip-linkaccessibility
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
  • ✓All 2 H2 sections have sufficient depth (avg 303 words)content
AEO — 54/100 (22 issues)

Failed Checks (21)

  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 28 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Only 2 H2/H3 headings — add more to structure your contentvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (25)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓698 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓3 semantic HTML5 elements founddiscoverability
  • ✓39 named entities found — helps AI understand contextdiscoverability
  • ✓39 internal links — good topic cluster signaldiscoverability
  • ✓19 lists found — structured content for AIstructure
  • ✓50% short sentences — easy for AI to extractstructure
  • ✓95% concise paragraphs — scannable for AIstructure
  • ✓Avg 1060 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓20 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓40 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (19% passive) — AI-friendlyvoice
  • ✓Pronoun density: 3.3% — engaging, user-focusedvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
  • ✓Brand "Gigaom" used consistently (12 mentions)citation
GEO — 57/100 (27 issues)

Failed Checks (27)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (698 words, 2 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗38% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Hidden text detected (~31 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • ✗High boilerplate ratio (~73% nav/footer/header) — thin main content for AI extractionoverview

Passed Checks (32)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓Original research/data signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓9 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓10 images all with ALT text — AI can understand visualsformat
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓38 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 112 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓4 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓698 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No keyword-stuffing detectedauthority
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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