Public Audit Report

gatwicklondonairporttaxi.co.uk

https://gatwicklondonairporttaxi.co.uk/
Scanned on July 30, 2026
73
Overall
B
72
SEO
70/103 passed
77
AEO
35/47 passed
72
GEO
41/59 passed
146
Passed
62
Failed
208
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 72/100 (33 issues)

Failed Checks (33)

  • 32% long sentences (>20 words) — break up for readabilitycontent
  • 1 of 49 images missing ALT text (98% have it)content
  • 49 images missing width/height — causes layout shift (CLS)content
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:card meta tagsocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 9.1% — too code-heavy, add more contenttechnical
  • Inline CSS: 16.0 KB — too much, move to external stylesheetperformance
  • Inline JS: 68.7 KB — too much, use external scriptsperformance
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • Schema may be excessive: 10 JSON-LD blocks, 32.7 KB total — consider consolidatingschema
  • 1 target="_blank" links missing rel="noopener" — security risksecurity
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • 2% sentences use transition words — aim for 20%+content
  • Only 0% responsive images — add srcset for mobilecontent
  • Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 87 characters — too long, keep under 70content
  • Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 1 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical

Passed Checks (70)

  • Title tag found: "Reliable Gatwick Airport Taxi Service in London 24/7 | GLAT"meta
  • Title length: 59 characters (optimal)meta
  • Meta description found (150 chars)meta
  • Description length: 150 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 75% word overlap (good)content
  • 15 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 3052 words on page (good content depth)content
  • Readability: 56 (moderate — aim for 60+)content
  • JS-based lazy loading detectedcontent
  • 9 of 49 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 91 internal links foundcontent
  • 8 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Reliable Gatwick Airport Taxi Service in London 24/7 | GLAT"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 39 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Cache-Control: max-age=31536000performance
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 10 JSON-LD schema block(s) foundschema
  • Schema types: WebSite, Organization, WebPage, TaxiService, LocalBusiness, Service, Service, Service, Service, BreadcrumbList, FAQPageschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 10 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 138 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/99) — good link equity flowcontent
  • Web App Manifest found (PWA-ready)technical
  • All schema types have required propertiesschema
  • 25 first-person pronouns — strong personal experiencecontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Organization schema includes logoschema
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • 99 links on page (within limit)content
  • DOM size: ~932 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Schema dates consistent: published 2026-02-20, modified 2026-06-23schema
  • No render-blocking scripts in head (good)performance
  • 2 third-party script domain(s) (acceptable)performance
  • No duplicate IDs found (49 unique IDs)accessibility
  • No iframes on pagesecurity
  • All 15 H2 sections have sufficient depth (avg 182 words)content
AEO — 77/100 (12 issues)

Failed Checks (11)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No author information — AI values attributed contentcitation
  • No source citations — reference studies and data for authoritycitation
  • First paragraph too short for AI snippetsvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • Brand "Reliable Gatwick Airport Taxi Service in London 24/7 | GLAT" mentioned only 1 time(s) — repeat for entity recognitioncitation

Passed Checks (35)

  • Structured data found — AI can understand your contentdiscoverability
  • 3052 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • 17 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 117 named entities found — helps AI understand contextdiscoverability
  • 91 internal links — good topic cluster signaldiscoverability
  • Q&A/FAQ content detected — useful for AI answers (note: Google retired FAQ rich results in May 2026; the schema itself no longer produces SERP features)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 12 lists found — structured content for AIstructure
  • 2 data table(s) foundstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 68% short sentences — easy for AI to extractstructure
  • 96% concise paragraphs — scannable for AIstructure
  • Avg 208 words/section — sufficient depthstructure
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 8 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 13 answer-box-ready paragraphs found after headingscitation
  • 126 conversational words — good for AI summariesvoice
  • Avg 20 words/sentence — easy reading levelvoice
  • Active voice dominant (4% passive) — AI-friendlyvoice
  • Pronoun density: 2.5% — engaging, user-focusedvoice
  • 57 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Content updated within 90 days — AI engines strongly prefer fresh contentcitation
  • 4 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 72/100 (18 issues)

Failed Checks (18)

  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 1 images missing ALT textformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • 2 image(s) with generic/short ALT text — use descriptive textformat
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • Possible keyword stuffing: "airport" at 4.4% density (92×) — diversify vocabularyauthority

Passed Checks (41)

  • Definition-style content found — featured snippet candidateoverview
  • 8 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (3052 words, 15 sections)overview
  • 3-level heading hierarchy — deep content structureoverview
  • 72% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 3 industry terms used — domain expertise signalauthority
  • 7 unique external domains — diverse sourcesauthority
  • Comparison content detected — AI loves comparingformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • 3/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 6/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 31 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 9 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 199 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 11 Schema types — rich structured datatechnical
  • HTML lang="en-GB" set (add og:locale for completeness)technical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • 3052 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 15 data points found — statistics measurably boost generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • No snippet restrictions — AI can freely extract content (good)technical
  • 4/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 4 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
  • No hidden-text cloaking patterns detectedtrust
  • Healthy content-to-chrome ratio (~9% boilerplate)overview
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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