empireplumbers.com

https://empireplumbers.com/

Scanned on May 22, 2026

Overall

SEO

75/98 passed

AEO

31/52 passed

GEO

34/58 passed

140

Passed

Failed

208

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗No theme-color meta tag — improves mobile browser appearancemeta
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗16 of 26 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗No hreflang tags — add if targeting multiple languagestechnical
✗Text-to-HTML ratio: 6.4% — too code-heavy, add more contenttechnical

SEO — 77/100 (23 issues)

Failed Checks (23)

✗No theme-color meta tag — improves mobile browser appearancemeta
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗16 of 26 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗No hreflang tags — add if targeting multiple languagestechnical
✗Text-to-HTML ratio: 6.4% — too code-heavy, add more contenttechnical
✗Inline CSS: 17.4 KB — too much, move to external stylesheetperformance
✗17 render-blocking scripts — add defer or async attributeperformance
✗No font preload/preconnect — add for faster renderingperformance
✗No Strict-Transport-Security headersecurity
✗Missing X-Content-Type-Options headersecurity
✗No Content-Security-Policy header — XSS risksecurity
✗No JSON-LD structured data foundschema
✗sitemap.xml found but not valid XML formattechnical
✗3 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
✗Missing X-Frame-Options — clickjacking risksecurity
✗No Referrer-Policy header — may leak URL datasecurity
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
✗2 render-blocking script(s) in head — add defer or asyncperformance
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
✗2 of 9 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (75)

✓Title tag found: "Trusted Sewer and Water Contractor in New York | Empire Plum..."meta
✓Title length: 64 characters (slightly long — aim for under 60)meta
✓Meta description found (147 chars)meta
✓Description length: 147 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
✓Single H1 tag foundcontent
✓Title-H1 alignment: 88% word overlap (good)content
✓9 H2 tags foundcontent
✓1738 words on page (good content depth)content
✓Readability: 47 (moderate — aim for 60+)content
✓25% long sentences (>20 words) — good readabilitycontent
✓All 26 images have ALT textcontent
✓All 26 images have width/height attributes (prevents CLS)content
✓JS-based lazy loading detectedcontent
✓54 internal links foundcontent
✓19 external links foundcontent
✓No empty href attributes foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph image foundsocial
✓Open Graph URL foundsocial
✓og:type set to "website"social
✓og:site_name: "Empire Water Main & Sewer Inc"social
✓Twitter Card: "summary_large_image"social
✓Twitter title foundsocial
✓Twitter description foundsocial
✓Twitter image foundsocial
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Apple touch icon foundtechnical
✓Compression: brtechnical
✓URL length: 27 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓No deprecated HTML tags foundtechnical
✓Inline JS: 12.6 KB (acceptable)performance
✓Cache-Control: public, max-age=2678400performance
✓About page link found — builds trust and E-E-A-Ttrust
✓Contact page/email link foundtrust
✓Privacy Policy link foundtrust
✓Terms of Service link foundtrust
✓Author byline foundtrust
✓<!DOCTYPE html> declaredtechnical
✓No mixed content — all resources use HTTPStechnical
✓font-display: swap detected — prevents invisible textperformance
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓All 5 checked internal links are workingcontent
✓14% nofollow links (10/74) — good link equity flowcontent
✓OG image uses absolute URL (correct)social
✓37 first-person pronouns — strong personal experiencecontent
✓58% responsive images (srcset/picture)content
✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
✓max-image-preview:large — eligible for Google Discover large imagesmeta
✓H1 length: 69 characters (optimal)content
✓Title and meta description are different (good)meta
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓75 links on page (within limit)content
✓DOM size: ~970 elements (good)performance
✓No snippet blocking detected (good — content is fully accessible)technical
✓2 third-party script domain(s) (acceptable)performance
✓ARIA landmarks present: nav, skip-linkaccessibility
✓All 0 form input(s) have labels or aria-labelsaccessibility
✓No duplicate IDs found (248 unique IDs)accessibility
✓1 iframe(s) — all safe (known providers or sandboxed)security
✓1 feed(s) discovered (RSS) — aids content discoverytechnical

AEO — 60/100 (21 issues)

Failed Checks (21)

✗No structured data — AI systems struggle to categorize your pagediscoverability
✗Only 0 content sections — segment your content betterdiscoverability
✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No code blocks — add <code>/<pre> for technical contentdiscoverability
✗No data tables — tables help AI compare and cite datastructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗No author information — AI values attributed contentcitation
✗No date information — AI prefers fresh, dated contentcitation
✗No Organization schema — AI may not recognize your brandcitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗First paragraph too long — aim for 20-60 words for AI citationsvoice
✗No SearchAction schema — add for enhanced search presencevoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
✗No sameAs links in schema — add social profiles for brand recognitioncitation
✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗Statistics lack source references — attribute data to boost AI trustcitation
✗Brand name used inconsistently (20 partial vs 2 full) — standardizecitation

Passed Checks (31)

✓1738 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓3 semantic HTML5 elements founddiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓67 named entities found — helps AI understand contextdiscoverability
✓54 internal links — good topic cluster signaldiscoverability
✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
✓Question-style headings found — ideal for AI snippetsstructure
✓14 lists found — structured content for AIstructure
✓Concise answer paragraphs after headings — great for AI citationstructure
✓Step-by-step content detected — AI loves procedural answersstructure
✓75% short sentences — easy for AI to extractstructure
✓92% concise paragraphs — scannable for AIstructure
✓Avg 193 words/section — sufficient depthstructure
✓Statistics and data found in content — highly citablecitation
✓3/5 E-E-A-T signals presentcitation
✓Source citations found — increases AI trustcitation
✓15 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓4 answer-box-ready paragraphs found after headingscitation
✓70 conversational words — good for AI summariesvoice
✓Avg 17 words/sentence — easy reading levelvoice
✓Active voice dominant (6% passive) — AI-friendlyvoice
✓Pronoun density: 1.4% — engaging, user-focusedvoice
✓22 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓Freshness signal found (Last-Modified header or dateModified)citation
✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
✓10 collapsible section(s) (<details>) — interactive AI-friendly contentstructure

GEO — 59/100 (24 issues)

Failed Checks (24)

✗Few question headings — add Q&A headings for AI Overviewoverview
✗No author schema — add for AI trust signalsauthority
✗Incomplete brand identity — add og:site_name + Organization schemaauthority
✗No expert quotes — add professional opinions for credibilityauthority
✗No examples or case studies — add real-world examplesauthority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No comparison content — add vs. sections for AI recommendationsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗No BreadcrumbList schema — add for better AI contextformat
✗No data tables or charts — add structured data visualizationsformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No actionable content — add "you should...", "try...", tipsformat
✗No entity Schema types — add Person, Product, or Organization schemasemantic
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
✗Only 0 Schema type(s) — add more for AI contexttechnical
✗2 image(s) with generic/short ALT text — use descriptive textformat
✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (34)

✓Definition-style content found — featured snippet candidateoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (1738 words, 9 sections)overview
✓Title and H1 are aligned — clear topic focusoverview
✓Step-by-step content detected — AI Overview friendlyoverview
✓2-level heading hierarchy — deep content structureoverview
✓75% optimal paragraphs (20-80 words) — AI-friendlyoverview
✓Source citations found — increases AI trustauthority
✓3/5 trust signals foundauthority
✓Original research/data signals foundauthority
✓4 industry terms used — domain expertise signalauthority
✓11 links to authoritative sources — boosts credibilityauthority
✓6 unique external domains — diverse sourcesauthority
✓26 images all with ALT text — AI can understand visualsformat
✓Conclusion/recommendation found — helps AI provide answersformat
✓5/14 semantic HTML5 elements — deep semantic structuresemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓45 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓3 sections have subtopics (H3) — deep coveragesemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Page size: 172 KB — reasonabletechnical
✓Open Graph fully configured (title, description, image)technical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓Language + OG locale set — clear language signaltechnical
✓2 ARIA landmarks found — good accessibility for AItechnical
✓1738 words — sufficient depth for AI analysisoverview
✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓max-image-preview:large — optimal AI rich result displaytechnical
✓4/6 question types (5W1H) in headings — comprehensiveoverview
✓Link anchor texts are descriptive — good AI context signalsemantic

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