Public Audit Report

eisamay.com

https://eisamay.com/sports/football/why-athletes-smile-after-defeat-science-behind-luka-modric-kane-williamson/200515795.cms
Scanned on July 7, 2026
64
Overall
C
71
SEO
74/106 passed
60
AEO
27/45 passed
52
GEO
28/59 passed
129
Passed
80
Failed
209
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 71/100 (32 issues)

Failed Checks (32)

  • Title length: 76 characters (too long, keep under 60)meta
  • Title-H1 alignment: 36% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 46% long sentences (>20 words) — break up for readabilitycontent
  • 2 of 15 images missing ALT text (87% have it)content
  • 2 images missing width/height — causes layout shift (CLS)content
  • URL length: 124 chars — too long, keep under 75technical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 0.6% — too code-heavy, add more contenttechnical
  • Inline CSS: 246.2 KB — too much, move to external stylesheetperformance
  • Inline JS: 790.6 KB — too much, use external scriptsperformance
  • 1 render-blocking scripts — add defer or async attributeperformance
  • Missing X-Content-Type-Options headersecurity
  • No About page link detected — add for credibilitytrust
  • No Privacy Policy link — required by GDPR and improves trusttrust
  • No Terms of Service link — add for legal compliance and trusttrust
  • Schema may be excessive: 5 JSON-LD blocks, 12.9 KB total — consider consolidatingschema
  • URL lacks title keywords — use a descriptive URL slugtechnical
  • 18 ad elements — excessive ads (ranking penalty risk)content
  • 0% sentences use transition words — aim for 20%+content
  • Only 7% responsive images — add srcset for mobilecontent
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • H1 length: 73 characters — too long, keep under 70content
  • 8 third-party script domains — may slow page load (securepubads.g.doubleclick.net, pagead2.googlesyndication.com, tags.refinery89.com...)performance
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 25 duplicate ID(s) found: "0" (4x), "1" (2x), "2" (2x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • 1 of 7 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (74)

  • Title tag found: "সবকিছু হারিয়েও মুখে হাসি কেন? জানুন পরাজয়ে হাসির নেপথ্যের বি..."meta
  • Meta description found (155 chars)meta
  • Description length: 155 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "max-image-preview:large"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 7 H2 tags foundcontent
  • 1056 words on page (good content depth)content
  • Readability: 71 (easy to read)content
  • JS-based lazy loading detectedcontent
  • 3 of 15 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 83 internal links foundcontent
  • 6 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Eisamay Online"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: brtechnical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public,max-age=15,s-maxage=10800,stale-while-revalidate=1000performance
  • HSTS header present — enforces HTTPSsecurity
  • Content-Security-Policy header presentsecurity
  • Contact page/email link foundtrust
  • Author byline found + author in schematrust
  • 5 JSON-LD schema block(s) foundschema
  • Schema types: BreadcrumbList, WebPage, SiteNavigationElement, NewsArticle, NewsMediaOrganizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 5 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 63 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/90) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • All 7 target="_blank" links have rel="noopener"security
  • Web App Manifest found (PWA-ready)technical
  • 6 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 90 links on page (within limit)content
  • DOM size: ~696 elements (good)performance
  • data-nosnippet found — some content hidden from search snippetstechnical
  • Trailing slash consistent between URL and canonicaltechnical
  • Schema dates consistent: published 2026-07-07T14:56:09+05:30, modified 2026-07-07T15:01:25+05:30schema
  • No render-blocking scripts in head (good)performance
  • All 0 form input(s) have labels or aria-labelsaccessibility
AEO — 60/100 (18 issues)

Failed Checks (17)

  • Only 1 semantic elements — add <article>, <section>, <main>discoverability
  • Only 0 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No Organization schema — AI may not recognize your brandcitation
  • No source citations — reference studies and data for authoritycitation
  • Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • Avg 45 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand "Eisamay Online" mentioned only 1 time(s) — repeat for entity recognitioncitation

Passed Checks (27)

  • Structured data found — AI can understand your contentdiscoverability
  • 1056 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 15 named entities found — helps AI understand contextdiscoverability
  • 83 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 16 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 54% short sentences — easy for AI to extractstructure
  • 97% concise paragraphs — scannable for AIstructure
  • Avg 949 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • 4/5 E-E-A-T signals presentcitation
  • 6 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 2 answer-box-ready paragraphs found after headingscitation
  • First paragraph is snippet-ready (20-60 words)voice
  • 11 H2/H3 headings — good content structure for AIvoice
  • 8 Q&A blocks — perfect format for AI extractionvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 52/100 (31 issues)

Failed Checks (31)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 36% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 2 images missing ALT textformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Page size: 1106 KB — very large, may slow AI crawlingtechnical
  • Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 0/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • Hidden text detected (~103 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust

Passed Checks (28)

  • 9 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1056 words, 7 sections)overview
  • 2-level heading hierarchy — deep content structureoverview
  • 3/5 trust signals foundauthority
  • 6 unique external domains — diverse sourcesauthority
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • 2 entity types in Schema — AI can classify contentsemantic
  • <time> element found — machine-readable datessemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 61 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 5 Schema types — rich structured datatechnical
  • HTML lang="bn" set (add og:locale for completeness)technical
  • All image ALT texts are descriptive (>5 chars)format
  • 1056 words — sufficient depth for AI analysisoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 3 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
  • No keyword-stuffing detectedauthority
  • Healthy content-to-chrome ratio (~3% boilerplate)overview
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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