Public Audit Report

donfrancis.no

https://donfrancis.no/
Scanned on June 15, 2026
55
Overall
D
62
SEO
53/86 passed
53
AEO
19/36 passed
43
GEO
20/46 passed
97
Passed
104
Failed
201
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 62/100 (33 issues)

Failed Checks (33)

  • ✗Title length: 11 characters (too short, aim for 30-60)meta
  • ✗Missing meta descriptionmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Only 202 words — thin content may rank poorlycontent
  • ✗9 of 9 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗No external links — consider linking to authoritative sourcescontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗18 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗2 canonical tags found — should be exactly 1technical
  • ✗Web fonts without font-display: swap — may cause FOITperformance
  • ✗No /robots.txt found — create one to guide crawlerstechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Schema missing required props: Organization: nameschema
  • ✗Organization schema missing logo — add for knowledge panelschema
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗No Review Schema — add for star ratings in searchecommerce
  • ✗No BreadcrumbList Schema — helps search engines show category pathecommerce
  • ✗H1 length: 11 characters — too short, aim for 20-70content
  • ✗6 render-blocking script(s) in head — add defer or asyncperformance
  • ✗2 duplicate ID(s) found: "ast-hf-menu-1" (2x), "ast-bag-icon-svg" (5x) — must be unique per HTML specaccessibility
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (53)

  • ✓Title tag found: "Don Francis"meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, max-snippet:-1, max-image-preview:large, max-video-preview:-1, follow"meta
  • ✓Single H1 tag foundcontent
  • ✓Title and H1 are identical — consider differentiating slightly for broader keyword coveragecontent
  • ✓6 H2 tags foundcontent
  • ✓All 9 images have ALT textcontent
  • ✓All 9 images have width/height attributes (prevents CLS)content
  • ✓JS-based lazy loading detectedcontent
  • ✓27 internal links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Don Francis"social
  • ✓Twitter Card: "summary"social
  • ✓Twitter title foundsocial
  • ✓Twitter description foundsocial
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 22 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: public, max-age=0performance
  • ✓Contact page/email link foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organizationschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓11% nofollow links (3/27) — good link equity flowcontent
  • ✓1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓67% responsive images (srcset/picture)content
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓31 links on page (within limit)content
  • ✓DOM size: ~454 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
  • ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 53/100 (31 issues)

Failed Checks (31)

  • ✗Only 2 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Few external links — cite authoritative sources for AI trustcitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗Product Schema lacks name or description — AI cannot parse product infoecommerce
  • ✗No structured specs — add a specifications table for AI parsingecommerce
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (24)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓202 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓7 semantic HTML5 elements founddiscoverability
  • ✓16 named entities found — helps AI understand contextdiscoverability
  • ✓27 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓4 lists found — structured content for AIstructure
  • ✓85% short sentences — easy for AI to extractstructure
  • ✓86% concise paragraphs — scannable for AIstructure
  • ✓Avg 64 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓7 conversational words — good for AI summariesvoice
  • ✓Avg 16 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓Pronoun density: 2.0% — engaging, user-focusedvoice
  • ✓6 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Price visible in HTML — AI crawlers can read itecommerce
  • ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
  • ✓Brand "Don Francis" used consistently (5 mentions)citation
GEO — 43/100 (40 issues)

Failed Checks (40)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (202 words, 6 sections)overview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 1 Schema type(s) — add more for AI contexttechnical
  • ✗Only 202 words — AI systems prefer content with 300+ words for comprehensive analysisoverview
  • ✗No Product Entity in Schema.org — add for AI classificationecommerce
  • ✗No brand in Schema — add brand info for AI product identificationecommerce
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 2/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (20)

  • ✓Content freshness signals detectedoverview
  • ✓Title and H1 are aligned — clear topic focusoverview
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓9 images all with ALT text — AI can understand visualsformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓8/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓9 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 216 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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