Public Audit Report

deppa.ru

https://www.deppa.ru/
Scanned on May 14, 2026
55
Overall
D
67
SEO
57/85 passed
49
AEO
17/35 passed
37
GEO
17/46 passed
96
Passed
103
Failed
199
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 67/100 (28 issues)

Failed Checks (28)

  • Description length: 198 chars (too long)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • No H1 tag foundcontent
  • No H2 tags foundcontent
  • Missing og:site_name — helps brand recognition in sharessocial
  • Missing twitter:card meta tagsocial
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • No font preload/preconnect — add for faster renderingperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No JSON-LD structured data foundschema
  • og:image must be an absolute URL (start with https://)social
  • 8 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • No Review Schema — add for star ratings in searchecommerce
  • No BreadcrumbList Schema — helps search engines show category pathecommerce
  • Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • 119 links on page — exceeds 100 limit, may dilute link equitycontent
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • 1 duplicate ID(s) found: "icon-copy" (2x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (57)

  • Title tag found: "Аксессуары для телефонов оптом - купить от производителя DEP..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (198 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "max-snippet:-1, index, follow, max-image-preview:large"meta
  • Heading hierarchy is correctcontent
  • 683 words on page (good content depth)content
  • All 1 images have ALT textcontent
  • All 1 images have width/height attributes (prevents CLS)content
  • No below-fold images to lazy loadcontent
  • All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • 109 internal links foundcontent
  • 9 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 21 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • All 1 external scripts use defer/asyncperformance
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 1 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 1% nofollow links (1/119) — good link equity flowcontent
  • 2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • DOM size: ~1422 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 0 third-party script domain(s) (acceptable)performance
  • All 1 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
AEO — 49/100 (33 issues)

Failed Checks (33)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • Only 0 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No question-style headings — try "How to...", "What is..."structure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • Avg 0 words/section — expand sections for AI comprehensionstructure
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • First paragraph too short for AI snippetsvoice
  • Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Only 0 H2/H3 headings — add more to structure your contentvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • Product Schema lacks name or description — AI cannot parse product infoecommerce
  • Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
  • No structured specs — add a specifications table for AI parsingecommerce
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (21)

  • 683 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 4 named entities found — helps AI understand contextdiscoverability
  • 109 internal links — good topic cluster signaldiscoverability
  • 14 lists found — structured content for AIstructure
  • 88% short sentences — easy for AI to extractstructure
  • 80% concise paragraphs — scannable for AIstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • 8 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • SearchAction schema found — sitelinks search box enabledvoice
  • Avg 14 words/sentence — easy reading levelvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 37/100 (42 issues)

Failed Checks (42)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (683 words, 0 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • Flat heading structure — add H3/H4 subheadings for depthoverview
  • 0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Only 1/5 trust signals — add reviews, certificationsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Page size: 791 KB — very large, may slow AI crawlingtechnical
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • No Product Entity in Schema.org — add for AI classificationecommerce
  • No brand in Schema — add brand info for AI product identificationecommerce
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 0/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (18)

  • Content freshness signals detectedoverview
  • 8 unique external domains — diverse sourcesauthority
  • 1 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 100% title keywords in first 200 words — good prominencesemantic
  • 50 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 683 words — sufficient depth for AI analysisoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • Link anchor texts are descriptive — good AI context signalsemantic

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