currys.co.uk

https://www.currys.co.uk/

Scanned on April 10, 2026

Overall

SEO

60/100 passed

AEO

31/51 passed

GEO

32/58 passed

123

Passed

Failed

209

Total Checks

Poor

Rating

Quick Wins — Top 5 Issues to Fix

✗No theme-color meta tag — improves mobile browser appearancemeta
✗No H1 tag foundcontent
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗13 images missing width/height — causes layout shift (CLS)content
✗2 empty href attributes — fix or remove these linkscontent

SEO — 60/100 (40 issues)

Failed Checks (40)

✗No theme-color meta tag — improves mobile browser appearancemeta
✗No H1 tag foundcontent
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗13 images missing width/height — causes layout shift (CLS)content
✗2 empty href attributes — fix or remove these linkscontent
✗Missing og:title — poor social sharingsocial
✗Missing og:descriptionsocial
✗Missing og:image — social shares will lack visualssocial
✗Missing og:url — social platforms may use wrong URLsocial
✗Missing og:type — defaults to "website"social
✗Missing og:site_name — helps brand recognition in sharessocial
✗Missing twitter:card meta tagsocial
✗Missing twitter:titlesocial
✗Missing twitter:descriptionsocial
✗Missing twitter:imagesocial
✗No apple-touch-icon — iOS home screen will lack custom icontechnical
✗Text-to-HTML ratio: 2.6% — too code-heavy, add more contenttechnical
✗Inline CSS: 69.1 KB — too much, move to external stylesheetperformance
✗Inline JS: 22.3 KB — too much, use external scriptsperformance
✗5 render-blocking scripts — add defer or async attributeperformance
✗No Strict-Transport-Security headersecurity
✗No About page link detected — add for credibilitytrust
✗No Contact page link detected — add for trust signalstrust
✗No /sitemap.xml found — create one for better crawlingtechnical
✗5 of 5 internal links are brokencontent
✗16 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗Missing hreflang x-default — add fallback for unmatched languagestechnical
✗No max-image-preview:large — add to robots meta for Google Discovermeta
✗Missing X-Frame-Options — clickjacking risksecurity
✗No Referrer-Policy header — may leak URL datasecurity
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
✗128 links on page — exceeds 100 limit, may dilute link equitycontent
✗5 render-blocking script(s) in head — add defer or asyncperformance
✗8 third-party script domains — may slow page load (cdn-eu.dynamicyield.com, www.googletagservices.com, static.isitetv.com...)performance
✗22 duplicate ID(s) found: "topbar" (2x), "helpservices" (2x), "trackorder" (2x) — must be unique per HTML specaccessibility
✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
✗1 of 3 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (60)

✓Title tag found: "Currys | Washing Machines, Laptops, TVs, Consoles"meta
✓Title length: 49 characters (optimal)meta
✓Meta description found (120 chars)meta
✓Description length: 120 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓No robots meta tag (default: index, follow)meta
✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
✓3 H2 tags foundcontent
✓961 words on page (good content depth)content
✓Readability: 60 (easy to read)content
✓22% long sentences (>20 words) — good readabilitycontent
✓All 62 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
✓109 internal links foundcontent
✓15 external links foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Compression: enabled (vary: accept-encoding)technical
✓URL length: 25 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓2 hreflang tags found (multi-language)technical
✓No deprecated HTML tags foundtechnical
✓Font preload/preconnect found — faster font loadingperformance
✓Cache-Control: no-cache, no-store, must-revalidateperformance
✓X-Content-Type-Options: nosniffsecurity
✓Content-Security-Policy header presentsecurity
✓Privacy Policy link foundtrust
✓Terms of Service link foundtrust
✓Author byline foundtrust
✓1 JSON-LD schema block(s) foundschema
✓Schema types: Organizationschema
✓<!DOCTYPE html> declaredtechnical
✓No mixed content — all resources use HTTPStechnical
✓All 1 JSON-LD block(s) have valid syntaxschema
✓font-display: swap detected — prevents invisible textperformance
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓0% nofollow links (0/124) — good link equity flowcontent
✓3 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
✓All schema types have required propertiesschema
✓8 first-person pronouns — some experience showncontent
✓All 2 hreflang codes are valid ISO 639-1technical
✓56% responsive images (srcset/picture)content
✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
✓Organization schema includes logoschema
✓Title and meta description are different (good)meta
✓DOM size: ~1126 elements (good)performance
✓No snippet blocking detected (good — content is fully accessible)technical
✓ARIA landmarks present: main, nav, skip-linkaccessibility
✓All 3 form input(s) have labels or aria-labelsaccessibility
✓No iframes on pagesecurity

AEO — 61/100 (20 issues)

Failed Checks (20)

✗Missing meta description or og:description — unclear topic for AIdiscoverability
✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No code blocks — add <code>/<pre> for technical contentdiscoverability
✗No FAQ section found — add Q&A content for AI citationstructure
✗No data tables — tables help AI compare and cite datastructure
✗No concise answer paragraphs detected — add short summaries after headingsstructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗No date information — AI prefers fresh, dated contentcitation
✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗First paragraph too short for AI snippetsvoice
✗No SearchAction schema — add for enhanced search presencevoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
✗Content not updated in 90+ days — stale content loses AI visibilitycitation
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (31)

✓Structured data found — AI can understand your contentdiscoverability
✓961 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓4 semantic HTML5 elements founddiscoverability
✓16 content sections — well-structured for AIdiscoverability
✓50 named entities found — helps AI understand contextdiscoverability
✓111 internal links — good topic cluster signaldiscoverability
✓Question-style headings found — ideal for AI snippetsstructure
✓14 lists found — structured content for AIstructure
✓Step-by-step content detected — AI loves procedural answersstructure
✓78% short sentences — easy for AI to extractstructure
✓97% concise paragraphs — scannable for AIstructure
✓Avg 2502 words/section — sufficient depthstructure
✓Author information found — builds E-E-A-Tcitation
✓Statistics and data found in content — highly citablecitation
✓Organization schema found — AI can identify your brandcitation
✓4/5 E-E-A-T signals presentcitation
✓Source citations found — increases AI trustcitation
✓13 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓25 conversational words — good for AI summariesvoice
✓Avg 14 words/sentence — easy reading levelvoice
✓Active voice dominant (1% passive) — AI-friendlyvoice
✓Pronoun density: 1.8% — engaging, user-focusedvoice
✓6 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
✓6 sameAs social links in schema — strong brand signal for AIcitation
✓Brand name consistent across 2/3 signals (title, OG, schema)citation
✓Statistics with source attribution — highly credible for AI citationcitation

GEO — 55/100 (26 issues)

Failed Checks (26)

✗Few question headings — add Q&A headings for AI Overviewoverview
✗Title and H1 don't align — confusing for AI topic matchingoverview
✗No step-by-step content — add numbered guides for AIoverview
✗25% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗No author schema — add for AI trust signalsauthority
✗Incomplete brand identity — add og:site_name + Organization schemaauthority
✗No original data signals — "our research shows..." boosts AI citationauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗No BreadcrumbList schema — add for better AI contextformat
✗No data tables or charts — add structured data visualizationsformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No conclusion — add recommendations or a verdict sectionformat
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Few sections have subtopics — add H3 subheadings for depthsemantic
✗Incomplete Open Graph tags — AI uses these for contexttechnical
✗Only 1 Schema type(s) — add more for AI contexttechnical
✗4 image(s) with generic/short ALT text — use descriptive textformat
✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗Only 2/6 question types — add What, Why, How headingsoverview
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (32)

✓Definition-style content found — featured snippet candidateoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (961 words, 3 sections)overview
✓3-level heading hierarchy — deep content structureoverview
✓Source citations found — increases AI trustauthority
✓2/5 trust signals foundauthority
✓Expert quotes or testimonials found — authority signalauthority
✓Case study or examples found — AI values concrete examplesauthority
✓3 industry terms used — domain expertise signalauthority
✓11 unique external domains — diverse sourcesauthority
✓Comparison content detected — AI loves comparingformat
✓62 images all with ALT text — AI can understand visualsformat
✓Actionable advice found — AI prefers practical contentformat
✓1 entity types in Schema — AI can classify contentsemantic
✓5/14 semantic HTML5 elements — deep semantic structuresemantic
✓8 data points with units — highly citablesemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓34 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Page size: 226 KB — reasonabletechnical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓HTML lang="en" set (add og:locale for completeness)technical
✓3 ARIA landmarks found — good accessibility for AItechnical
✓961 words — sufficient depth for AI analysisoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓7 data points found — statistics boost AI visibility by 30-40%authority
✓No snippet restrictions — AI can freely extract content (good)technical
✓Link anchor texts are descriptive — good AI context signalsemantic
✓3 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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