Public Audit Report

croatiapoliklinika.hr

https://croatiapoliklinika.hr/en/
Scanned on July 21, 2026
55
Overall
D
65
SEO
58/93 passed
47
AEO
21/44 passed
42
GEO
22/59 passed
101
Passed
94
Failed
195
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 65/100 (35 issues)

Failed Checks (35)

  • ✗Title length: 19 characters (too short, aim for 30-60)meta
  • ✗Description length: 166 chars (too long)meta
  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗62% long sentences (>20 words) — break up for readabilitycontent
  • ✗3 of 5 images missing ALT text (40% have it)content
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 0.2% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 20.7 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 1388.7 KB — too much, use external scriptsperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗og:image must be an absolute URL (start with https://)social
  • ✗URL lacks title keywords — use a descriptive URL slugtechnical
  • ✗4 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗8% sentences use transition words — aim for 20%+content
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗Title and meta description are identical — each should be uniquemeta
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗1 of 2 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (58)

  • ✓Title tag found: "Croatia poliklinika"meta
  • ✓Meta description found (166 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓2 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓309 words on page (good content depth)content
  • ✓All 5 images have width/height attributes (prevents CLS)content
  • ✓JS-based lazy loading detectedcontent
  • ✓All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • ✓44 internal links foundcontent
  • ✓3 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓Twitter Card: "summary"social
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 33 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓All 4 external scripts use defer/asyncperformance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: max-age=14400performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Privacy Policy link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Self-hosted fonts via preload — font-display strategy assumed (not directly verifiable from HTML)performance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/47) — good link equity flowcontent
  • ✓4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓100% responsive images (srcset/picture)content
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓H1 length: 46 characters (optimal)content
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓50 links on page (within limit)content
  • ✓DOM size: ~373 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (5 unique IDs)accessibility
AEO — 47/100 (23 issues)

Failed Checks (22)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗38% short sentences — shorten sentences for better AI parsingstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 25 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (21)

  • ✓309 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓3 semantic HTML5 elements founddiscoverability
  • ✓3 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓14 named entities found — helps AI understand contextdiscoverability
  • ✓44 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓5 lists found — structured content for AIstructure
  • ✓89% concise paragraphs — scannable for AIstructure
  • ✓Avg 40408 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓2 external links — references authoritative sourcescitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓6 conversational words — good for AI summariesvoice
  • ✓7 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 42/100 (37 issues)

Failed Checks (37)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Content may be too thin for AI Overview (309 words, 2 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗3 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Page size: 1450 KB — very large, may slow AI crawlingtechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 2 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Hidden text detected (~81 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust

Passed Checks (22)

  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓43 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="hr" set (add og:locale for completeness)technical
  • ✓2 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓309 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No keyword-stuffing detectedauthority
  • ✓Healthy content-to-chrome ratio (~21% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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