Public Audit Report

centralbrunswickhotel.com.au

https://centralbrunswickhotel.com.au/
Scanned on July 26, 2026
67
Overall
C
72
SEO
65/95 passed
67
AEO
32/47 passed
56
GEO
34/60 passed
131
Passed
70
Failed
201
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 72/100 (30 issues)

Failed Checks (30)

  • ✗Title length: 69 characters (too long, keep under 60)meta
  • ✗2 H1 tags found (should be exactly 1)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗2 images missing width/height — causes layout shift (CLS)content
  • ✗38 images could use loading="lazy" for better performancecontent
  • ✗39 of 39 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗3 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗4 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • ✗12 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Event content found but no Event schema — add for event rich resultsschema
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗4 of 14 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (65)

  • ✓Title tag found: "Central Brunswick Apartment Hotel - Affordable Brisbane Acco..."meta
  • ✓Meta description found (137 chars)meta
  • ✓Description length: 137 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • ✓14 H2 tags foundcontent
  • ✓1574 words on page (good content depth)content
  • ✓Readability: 49 (moderate — aim for 60+)content
  • ✓23% long sentences (>20 words) — good readabilitycontent
  • ✓All 39 images have ALT textcontent
  • ✓29 internal links foundcontent
  • ✓14 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Central Brunswick Apartment Hotel"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 37 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 10.4% (good)technical
  • ✓Inline CSS: 9.6 KB (acceptable)performance
  • ✓Inline JS: 2.1 KB (acceptable)performance
  • ✓Cache-Control: max-age=14400, s-maxage=2592000performance
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: WebPage, BreadcrumbList, WebSiteschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/43) — good link equity flowcontent
  • ✓All schema types have required propertiesschema
  • ✓19 first-person pronouns — strong personal experiencecontent
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓62 links on page (within limit)content
  • ✓DOM size: ~653 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Schema dates consistent: published 2019-08-06T02:51:49+00:00, modified 2020-08-19T02:54:40+00:00schema
  • ✓No render-blocking scripts in head (good)performance
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (53 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 67/100 (15 issues)

Failed Checks (14)

  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗First paragraph too long — aim for 20-60 words for AI citationsvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (32)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓1574 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓10 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓74 named entities found — helps AI understand contextdiscoverability
  • ✓29 internal links — good topic cluster signaldiscoverability
  • ✓9 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓77% short sentences — easy for AI to extractstructure
  • ✓98% concise paragraphs — scannable for AIstructure
  • ✓Avg 111 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓16 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓2 answer-box-ready paragraphs found after headingscitation
  • ✓31 conversational words — good for AI summariesvoice
  • ✓Avg 16 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (4% passive) — AI-friendlyvoice
  • ✓Pronoun density: 1.2% — engaging, user-focusedvoice
  • ✓24 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Table of Contents detected — helps AI navigate long contentstructure
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
  • ✓Brand "Central Brunswick Apartment Hotel" used consistently (8 mentions)citation
GEO — 56/100 (26 issues)

Failed Checks (26)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗59% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗6 generic anchor texts ("click here") — use descriptive link text for AIsemantic
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Video without VideoObject schema — add name, description, thumbnailUrl, uploadDate (+ captions/transcript)semantic
  • ✗1 AI crawler(s) blocked/challenged: ClaudeBot — cannot index this pageauthority

Passed Checks (34)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1574 words, 14 sections)overview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓1 links to authoritative sources — boosts credibilityauthority
  • ✓10 unique external domains — diverse sourcesauthority
  • ✓39 images all with ALT text — AI can understand visualsformat
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓3/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓44 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓7 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 92 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓3 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1574 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓No keyword-stuffing detectedauthority
  • ✓Healthy content-to-chrome ratio (~5% boilerplate)overview

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