Public Audit Report

carlyleeng.com.au

https://carlyleeng.com.au/
Scanned on July 12, 2026
64
Overall
C
71
SEO
61/86 passed
62
AEO
19/32 passed
53
GEO
24/50 passed
104
Passed
64
Failed
168
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 71/100 (25 issues)

Failed Checks (25)

  • ✗Title length: 72 characters (too long, keep under 60)meta
  • ✗2 H1 tags found (should be exactly 1)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗1 of 18 images missing ALT text (94% have it)content
  • ✗18 images missing width/height — causes layout shift (CLS)content
  • ✗7 of 18 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗6 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗Web fonts without font-display: swap — may cause FOITperformance
  • ✗4 of 5 internal links are brokencontent
  • ✗20 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Only 22% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗No Review Schema — add for star ratings in searchecommerce
  • ✗No BreadcrumbList Schema — helps search engines show category pathecommerce
  • ✗288 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗2 render-blocking script(s) in head — add defer or asyncperformance
  • ✗5 duplicate ID(s) found: "3968467057" (2x), "{{box.id}}" (9x), "{{product.id}}" (9x) — must be unique per HTML specaccessibility
  • ✗2 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical

Passed Checks (61)

  • ✓Title tag found: "Bakery &amp; Hospitality Equipment Australia &ndash; Carlyle..."meta
  • ✓Meta description found (153 chars)meta
  • ✓Description length: 153 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓9 H2 tags foundcontent
  • ✓892 words on page (good content depth)content
  • ✓JS-based lazy loading detectedcontent
  • ✓268 internal links foundcontent
  • ✓13 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Carlyle Engineering "social
  • ✓Twitter Card: "summary_large_image"social
  • ✓Twitter title foundsocial
  • ✓Twitter description foundsocial
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 26 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: max-age=14400performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓2 JSON-LD schema block(s) foundschema
  • ✓Schema types: LocalBusiness, WebSiteschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 2 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5 URL(s)technical
  • ✓0% nofollow links (1/283) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓Organization schema includes logoschema
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1335 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
AEO — 62/100 (13 issues)

Failed Checks (13)

  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗42% short sentences — shorten sentences for better AI parsingstructure
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗Product Schema lacks name or description — AI cannot parse product infoecommerce
  • ✗No structured specs — add a specifications table for AI parsingecommerce
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand name used inconsistently (7 partial vs 3 full) — standardizecitation

Passed Checks (19)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓892 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓69 named entities found — helps AI understand contextdiscoverability
  • ✓268 internal links — good topic cluster signaldiscoverability
  • ✓47 lists found — structured content for AIstructure
  • ✓94% concise paragraphs — scannable for AIstructure
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓4/5 E-E-A-T signals presentcitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓21 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Price visible in HTML — AI crawlers can read itecommerce
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 53/100 (26 issues)

Failed Checks (26)

  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗1 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Page size: 516 KB — very large, may slow AI crawlingtechnical
  • ✗Only 2 Schema type(s) — add more for AI contexttechnical
  • ✗1 image(s) with generic/short ALT text — use descriptive textformat
  • ✗No Product Entity in Schema.org — add for AI classificationecommerce
  • ✗No brand in Schema — add brand info for AI product identificationecommerce
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗Only 1 authoritative sameAs link — add Wikipedia, LinkedIn, or Wikidata for entity disambiguationauthority
  • ✗Hidden text detected (~164 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • ✗High boilerplate ratio (~75% nav/footer/header) — thin main content for AI extractionoverview
  • ✗Video without VideoObject schema — add name, description, thumbnailUrl, uploadDate (+ captions/transcript)semantic

Passed Checks (24)

  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓6 unique external domains — diverse sourcesauthority
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓2 entity types in Schema — AI can classify contentsemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓236 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en-AU" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓892 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No keyword-stuffing detectedauthority
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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