careers.mastercard.com

https://careers.mastercard.com/us/en

Scanned on July 14, 2026

Overall

SEO

76/104 passed

AEO

29/47 passed

GEO

26/59 passed

131

Passed

Failed

209

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗Title length: 18 characters (too short, aim for 30-60)meta
✗36% long sentences (>20 words) — break up for readabilitycontent
✗8 images missing width/height — causes layout shift (CLS)content
✗5 of 8 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗Deprecated HTML tags found: <fonttechnical

SEO — 76/100 (28 issues)

Failed Checks (28)

✗Title length: 18 characters (too short, aim for 30-60)meta
✗36% long sentences (>20 words) — break up for readabilitycontent
✗8 images missing width/height — causes layout shift (CLS)content
✗5 of 8 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗Deprecated HTML tags found: <fonttechnical
✗Text-to-HTML ratio: 1.0% — too code-heavy, add more contenttechnical
✗Inline JS: 179.1 KB — too much, use external scriptsperformance
✗No font preload/preconnect — add for faster renderingperformance
✗No Content-Security-Policy header — XSS risksecurity
✗No About page link detected — add for credibilitytrust
✗No Privacy Policy link — required by GDPR and improves trusttrust
✗No Terms of Service link — add for legal compliance and trusttrust
✗5 of 5 internal links are brokencontent
✗URL lacks title keywords — use a descriptive URL slugtechnical
✗13 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
✗0% sentences use transition words — aim for 20%+content
✗Missing hreflang x-default — add fallback for unmatched languagestechnical
✗Only 0% responsive images — add srcset for mobilecontent
✗No max-image-preview:large — add to robots meta for Google Discovermeta
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
✗Title and meta description are identical — each should be uniquemeta
✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
✗75 duplicate ID(s) found: "heading-text" (11x), "link-text" (6x), "close-link" (4x) — must be unique per HTML specaccessibility
✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
✗5 of 11 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (76)

✓Title tag found: "Jobs at Mastercard"meta
✓Meta description found (126 chars)meta
✓Description length: 126 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓No robots meta tag (default: index, follow)meta
✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
✓Single H1 tag foundcontent
✓Title-H1 alignment: 50% word overlap (good)content
✓11 H2 tags foundcontent
✓Heading hierarchy is correctcontent
✓369 words on page (good content depth)content
✓Readability: 33 (moderate — aim for 60+)content
✓All 8 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓29 internal links foundcontent
✓3 external links foundcontent
✓No empty href attributes foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph image foundsocial
✓Open Graph URL foundsocial
✓og:type set to "website"social
✓og:site_name: "Mastercard"social
✓Twitter Card: "summary_large_image"social
✓Twitter title foundsocial
✓Twitter description foundsocial
✓Twitter image foundsocial
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical points to different URL: https://careers.mastercard.com/us/en/home — verify this is intentionaltechnical
✓Favicon foundtechnical
✓Compression: gziptechnical
✓URL length: 36 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓URL is lowercase (good)technical
✓1 hreflang tags found (multi-language)technical
✓Inline CSS: 0.2 KB (acceptable)performance
✓All 17 external scripts use defer/asyncperformance
✓Cache-Control: max-age=14400, must-revalidateperformance
✓HSTS header present — enforces HTTPSsecurity
✓X-Content-Type-Options: nosniffsecurity
✓Contact page/email link foundtrust
✓Author byline foundtrust
✓2 JSON-LD schema block(s) foundschema
✓Schema types: WebSite, WebPageschema
✓<!DOCTYPE html> declaredtechnical
✓No mixed content — all resources use HTTPStechnical
✓All 2 JSON-LD block(s) have valid syntaxschema
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓sitemap.xml found with valid formattechnical
✓Sitemap contains 3 URL(s)technical
✓0% nofollow links (0/53) — good link equity flowcontent
✓OG image uses absolute URL (correct)social
✓All schema types have required propertiesschema
✓13 first-person pronouns — strong personal experiencecontent
✓All 1 hreflang codes are valid ISO 639-1technical
✓Referrer-Policy: strict-origin-when-cross-originsecurity
✓H1 length: 38 characters (optimal)content
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓53 links on page (within limit)content
✓DOM size: ~889 elements (good)performance
✓No snippet blocking detected (good — content is fully accessible)technical
✓Trailing slash consistent between URL and canonicaltechnical
✓Schema dates consistent: published 2026-04-23, modified 2026-04-23schema
✓No render-blocking scripts in head (good)performance
✓1 third-party script domain(s) (acceptable)performance
✓All 5 form input(s) have labels or aria-labelsaccessibility
✓No iframes on pagesecurity

AEO — 62/100 (18 issues)

Failed Checks (17)

✗Only 1 semantic elements — add <article>, <section>, <main>discoverability
✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
✗No data tables — tables help AI compare and cite datastructure
✗No numbered steps or ordered lists — add for "how to" AI answersstructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗No Organization schema — AI may not recognize your brandcitation
✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
✗No source citations — reference studies and data for authoritycitation
✗No recent year mentioned — AI prefers up-to-date contentcitation
✗First paragraph too short for AI snippetsvoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗Statistics lack source references — attribute data to boost AI trustcitation
✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (29)

✓Structured data found — AI can understand your contentdiscoverability
✓369 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓15 content sections — well-structured for AIdiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓6 named entities found — helps AI understand contextdiscoverability
✓29 internal links — good topic cluster signaldiscoverability
✓Question-style headings found — ideal for AI snippetsstructure
✓3 lists found — structured content for AIstructure
✓Concise answer paragraphs after headings — great for AI citationstructure
✓64% short sentences — easy for AI to extractstructure
✓90% concise paragraphs — scannable for AIstructure
✓Avg 118 words/section — sufficient depthstructure
✓Author information found — builds E-E-A-Tcitation
✓Publication/modification date foundcitation
✓Statistics and data found in content — highly citablecitation
✓4 external links — references authoritative sourcescitation
✓Topic focus: 100% — title keywords found in contentcitation
✓6 answer-box-ready paragraphs found after headingscitation
✓25 conversational words — good for AI summariesvoice
✓Avg 16 words/sentence — easy reading levelvoice
✓Active voice dominant (8% passive) — AI-friendlyvoice
✓Pronoun density: 3% — engaging, user-focusedvoice
✓11 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓Freshness signal found (Last-Modified header or dateModified)citation
✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
✓Brand "Mastercard" used consistently (10 mentions)citation

GEO — 48/100 (33 issues)

Failed Checks (33)

✗Few question headings — add Q&A headings for AI Overviewoverview
✗Content may be too thin for AI Overview (369 words, 11 sections)overview
✗Title and H1 don't align — confusing for AI topic matchingoverview
✗No step-by-step content — add numbered guides for AIoverview
✗Flat heading structure — add H3/H4 subheadings for depthoverview
✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗No author schema — add for AI trust signalsauthority
✗No source citations — reference studies and data for authorityauthority
✗Incomplete brand identity — add og:site_name + Organization schemaauthority
✗No original data signals — "our research shows..." boosts AI citationauthority
✗No expert quotes — add professional opinions for credibilityauthority
✗No examples or case studies — add real-world examplesauthority
✗Few industry terms — use relevant jargon for topical authorityauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No comparison content — add vs. sections for AI recommendationsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗No BreadcrumbList schema — add for better AI contextformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No actionable content — add "you should...", "try...", tipsformat
✗No conclusion — add recommendations or a verdict sectionformat
✗No entity Schema types — add Person, Product, or Organization schemasemantic
✗2/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Few sections have subtopics — add H3 subheadings for depthsemantic
✗Only 2 Schema type(s) — add more for AI contexttechnical
✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗Only 2/6 question types — add What, Why, How headingsoverview
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
✗Possible keyword stuffing: "mastercard" at 4.0% density (10×) — diversify vocabularyauthority

Passed Checks (26)

✓Definition-style content found — featured snippet candidateoverview
✓Content freshness signals detectedoverview
✓2/5 trust signals foundauthority
✓3 unique external domains — diverse sourcesauthority
✓8 images all with ALT text — AI can understand visualsformat
✓Data visualization elements found (tables/charts)format
✓3/6 formatting types used — rich contentformat
✓100% title keywords in first 200 words — good prominencesemantic
✓5 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Page size: 238 KB — reasonabletechnical
✓Open Graph fully configured (title, description, image)technical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓HTML lang="en" set (add og:locale for completeness)technical
✓All image ALT texts are descriptive (>5 chars)format
✓369 words — sufficient depth for AI analysisoverview
✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓No snippet restrictions — AI can freely extract content (good)technical
✓Link anchor texts are descriptive — good AI context signalsemantic
✓No hidden-text cloaking patterns detectedtrust
✓Healthy content-to-chrome ratio (~0% boilerplate)overview
✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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