brokerunion.ca
https://brokerunion.ca/
Scanned on August 7, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Title length: 80 characters (too long, keep under 60)meta
- ✗Description length: 199 chars (too long)meta
- ✗Title-H1 alignment: 14% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗55 images missing width/height — causes layout shift (CLS)content
SEO — 83/100 (19 issues)
Failed Checks (19)
- ✗Title length: 80 characters (too long, keep under 60)meta
- ✗Description length: 199 chars (too long)meta
- ✗Title-H1 alignment: 14% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗55 images missing width/height — causes layout shift (CLS)content
- ✗54 of 72 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 9.3% — too code-heavy, add more contenttechnical
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗Only 0% responsive images — add srcset for mobilecontent
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗Organization schema missing logo — add for knowledge panelschema
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗107 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗1 form input(s) without labels — bad for accessibility and screen readersaccessibility
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗1 of 12 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (79)
- ✓Title tag found: "BrokerUnion Insurance — Ontario's Independent Broker. C..."meta
- ✓Meta description found (199 chars)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓Single H1 tag foundcontent
- ✓12 H2 tags foundcontent
- ✓2002 words on page (good content depth)content
- ✓Readability: 43 (moderate — aim for 60+)content
- ✓15% long sentences (>20 words) — good readabilitycontent
- ✓All 72 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓83 internal links foundcontent
- ✓21 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓All link texts are descriptive (no "click here" or "read more")content
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "BrokerUnion Insurance"social
- ✓Twitter Card: "summary_large_image"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓Twitter image foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Compression: gziptechnical
- ✓URL length: 23 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Inline CSS: 0.0 KB (acceptable)performance
- ✓Inline JS: 11.0 KB (acceptable)performance
- ✓All 1 external scripts use defer/asyncperformance
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: max-age=14400, must-revalidateperformance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline foundtrust
- ✓5 JSON-LD schema block(s) foundschema
- ✓Schema types: Organization, InsuranceAgency, WebSite, FAQPage, Service, EmployerAggregateRatingschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 5 JSON-LD block(s) have valid syntaxschema
- ✓font-display: swap detected — prevents invisible textperformance
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 82 URL(s)technical
- ✓All 5 checked internal links are workingcontent
- ✓0% nofollow links (0/107) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓All 12 target="_blank" links have rel="noopener"security
- ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓48 first-person pronouns — strong personal experiencecontent
- ✓Referrer-Policy: strict-origin-when-cross-originsecurity
- ✓H1 length: 56 characters (optimal)content
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓DOM size: ~1161 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓No render-blocking scripts in head (good)performance
- ✓0 third-party script domain(s) (acceptable)performance
- ✓ARIA landmarks present: main, navaccessibility
- ✓No duplicate IDs found (8 unique IDs)accessibility
- ✓No iframes on pagesecurity
AEO — 85/100 (8 issues)
Failed Checks (7)
- ✗No data tables — tables help AI compare and cite datastructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No date information — AI prefers fresh, dated contentcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗Statistics lack source references — attribute data to boost AI trustcitation
Passed Checks (39)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓2002 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓5 semantic HTML5 elements founddiscoverability
- ✓11 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓71 named entities found — helps AI understand contextdiscoverability
- ✓83 internal links — good topic cluster signaldiscoverability
- ✓Definition list found (3 terms) — ideal for AI extractiondiscoverability
- ✓Q&A/FAQ content detected — useful for AI answers (note: Google retired FAQ rich results in May 2026; the schema itself no longer produces SERP features)structure
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓9 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓Step-by-step content detected — AI loves procedural answersstructure
- ✓85% short sentences — easy for AI to extractstructure
- ✓100% concise paragraphs — scannable for AIstructure
- ✓Avg 151 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓Organization schema found — AI can identify your brandcitation
- ✓5/5 E-E-A-T signals presentcitation
- ✓12 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓12 answer-box-ready paragraphs found after headingscitation
- ✓117 conversational words — good for AI summariesvoice
- ✓First paragraph is snippet-ready (20-60 words)voice
- ✓Avg 14 words/sentence — easy reading levelvoice
- ✓Active voice dominant (8% passive) — AI-friendlyvoice
- ✓Pronoun density: 2.9% — engaging, user-focusedvoice
- ✓Summary/conclusion section found — AI can extract key pointsvoice
- ✓43 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓Freshness signal found (Last-Modified header or dateModified)citation
- ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
- ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
- ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
- ✓7 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
- ✓Brand "BrokerUnion Insurance" used consistently (16 mentions)citation
GEO — 72/100 (18 issues)
Failed Checks (18)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗11% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗No data tables or charts — add structured data visualizationsformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Only 2 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗Only 2/6 question types — add What, Why, How headingsoverview
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
- ✗Possible keyword stuffing: "insurance" at 4.6% density (65×) — diversify vocabularyauthority
- ✗Video without VideoObject schema — add name, description, thumbnailUrl, uploadDate (+ captions/transcript)semantic
Passed Checks (42)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (2002 words, 12 sections)overview
- ✓Step-by-step content detected — AI Overview friendlyoverview
- ✓3-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓4/5 trust signals foundauthority
- ✓Brand identity consistent (OG + Schema)authority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓3 industry terms used — domain expertise signalauthority
- ✓4 links to authoritative sources — boosts credibilityauthority
- ✓10 unique external domains — diverse sourcesauthority
- ✓Summary/conclusion section foundformat
- ✓72 images all with ALT text — AI can understand visualsformat
- ✓Both ordered and unordered lists used — content varietyformat
- ✓Actionable advice found — AI prefers practical contentformat
- ✓Conclusion/recommendation found — helps AI provide answersformat
- ✓1 entity types in Schema — AI can classify contentsemantic
- ✓8/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓55 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓5 sections have subtopics (H3) — deep coveragesemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 139 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓6 Schema types — rich structured datatechnical
- ✓Language + OG locale set — clear language signaltechnical
- ✓3 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓2002 words — sufficient depth for AI analysisoverview
- ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓2 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
- ✓No hidden-text cloaking patterns detectedtrust
- ✓Healthy content-to-chrome ratio (~27% boilerplate)overview
- ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority
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