Public Audit Report

brassessence.in

https://www.brassessence.in/
Scanned on July 23, 2026
71
Overall
B
76
SEO
69/90 passed
72
AEO
22/32 passed
60
GEO
28/49 passed
119
Passed
52
Failed
171
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 76/100 (21 issues)

Failed Checks (21)

  • Title length: 86 characters (too long, keep under 60)meta
  • Description length: 173 chars (too long)meta
  • 6 title tags found — should be exactly 1meta
  • Title-H1 alignment: 42% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 24 of 48 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing twitter:imagesocial
  • No favicon detectedtechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Deprecated HTML tags found: <marqueetechnical
  • No font preload/preconnect — add for faster renderingperformance
  • 5 of 5 internal links are brokencontent
  • 3 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • No BreadcrumbList Schema — helps search engines show category pathecommerce
  • H1 length: 13 characters — too short, aim for 20-70content
  • 52 duplicate ID(s) found: "MegaMenuList-1" (4x), "MegaMenuList-2" (4x), "AWUliQ0p0NXJvcFFLd__static-collection-card" (2x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical

Passed Checks (69)

  • Title tag found: "Brass Essence | Premium Solid Brass Cabinet Handles &amp; Kn..."meta
  • Meta description found (173 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • Single H1 tag foundcontent
  • 4 H2 tags foundcontent
  • 835 words on page (good content depth)content
  • All 48 images have ALT textcontent
  • All 48 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 90 internal links foundcontent
  • 4 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Brass essence"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Compression: brtechnical
  • URL length: 28 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • All 55 external scripts use defer/asyncperformance
  • Cache-Control: max-age=14400performance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: Organizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 5 URL(s)technical
  • 0% nofollow links (0/94) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 100% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Organization schema includes logoschema
  • Review/Rating Schema found — enables star snippetsecommerce
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 93 links on page (within limit)content
  • DOM size: ~1171 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • No render-blocking scripts in head (good)performance
  • 1 third-party script domain(s) (acceptable)performance
  • All 2 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
AEO — 72/100 (10 issues)

Failed Checks (10)

  • Only 1 content sections — segment your content betterdiscoverability
  • No date information — AI prefers fresh, dated contentcitation
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • Product Schema lacks name or description — AI cannot parse product infoecommerce
  • No structured specs — add a specifications table for AI parsingecommerce
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • Brand name used inconsistently (52 partial vs 8 full) — standardizecitation

Passed Checks (22)

  • Structured data found — AI can understand your contentdiscoverability
  • 835 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 51 named entities found — helps AI understand contextdiscoverability
  • 90 internal links — good topic cluster signaldiscoverability
  • Q&A/FAQ content detected — useful for AI answers (note: Google retired FAQ rich results in May 2026; the schema itself no longer produces SERP features)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 24 lists found — structured content for AIstructure
  • 72% short sentences — easy for AI to extractstructure
  • 87% concise paragraphs — scannable for AIstructure
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • Active voice dominant (2% passive) — AI-friendlyvoice
  • 10 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Price visible in HTML — AI crawlers can read itecommerce
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • 11 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 60/100 (21 issues)

Failed Checks (21)

  • No author schema — add for AI trust signalsauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • 1 image(s) with generic/short ALT text — use descriptive textformat
  • No Product Entity in Schema.org — add for AI classificationecommerce
  • No brand in Schema — add brand info for AI product identificationecommerce
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 1/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • Possible keyword stuffing: "brass" at 9.2% density (60×) — diversify vocabularyauthority
  • High boilerplate ratio (~163% nav/footer/header) — thin main content for AI extractionoverview

Passed Checks (28)

  • Content freshness signals detectedoverview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 3/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 4 unique external domains — diverse sourcesauthority
  • 48 images all with ALT text — AI can understand visualsformat
  • 4/6 formatting types used — rich contentformat
  • 1 entity types in Schema — AI can classify contentsemantic
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 13 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 436 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 4 ARIA landmarks found — good accessibility for AItechnical
  • 835 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • No hidden-text cloaking patterns detectedtrust
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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