Public Audit Report

brainandspine.sg

https://brainandspine.sg/
Scanned on July 21, 2026
64
Overall
C
73
SEO
64/93 passed
55
AEO
18/31 passed
55
GEO
26/49 passed
108
Passed
65
Failed
173
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 73/100 (29 issues)

Failed Checks (29)

  • Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
  • 1 of 99 images missing ALT text (99% have it)content
  • 72 images missing width/height — causes layout shift (CLS)content
  • 48 of 99 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 2 non-descriptive link text(s) found ("read more"...) — use descriptive anchor text for SEOcontent
  • Missing og:site_name — helps brand recognition in sharessocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • 21 render-blocking scripts — add defer or async attributeperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Privacy Policy link — required by GDPR and improves trusttrust
  • Web fonts without font-display: swap — may cause FOITperformance
  • 16 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Missing hreflang x-default — add fallback for unmatched languagestechnical
  • Only 20% responsive images — add srcset for mobilecontent
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • No Review Schema — add for star ratings in searchecommerce
  • 157 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~2190 elements — exceeds 1500, may slow renderingperformance
  • 3 render-blocking script(s) in head — add defer or asyncperformance
  • 30 duplicate ID(s) found: "4048" (3x), "menu-item-101" (2x), "menu-item-1703" (2x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity

Passed Checks (64)

  • Title tag found: "Singapore Neurosurgeon | Advanced Brain & Spine"meta
  • Title length: 51 characters (optimal)meta
  • Meta description found (151 chars)meta
  • Description length: 151 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • Single H1 tag foundcontent
  • 6 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 1304 words on page (good content depth)content
  • JS-based lazy loading detectedcontent
  • 89 internal links foundcontent
  • 43 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • Twitter Card: "summary_large_image"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 25 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • 1 hreflang tags found (multi-language)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: max-age=14400, must-revalidateperformance
  • Contact page/email link foundtrust
  • 2 JSON-LD schema block(s) foundschema
  • Schema types: WebPage, ImageObject, BreadcrumbList, WebSite, MedicalOrganizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 2 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 4 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/139) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • All 1 hreflang codes are valid ISO 639-1technical
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • BreadcrumbList Schema — good navigation signalecommerce
  • H1 length: 25 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • Schema dates consistent: published 2022-02-24T17:32:14+00:00, modified 2026-05-25T15:37:30+00:00schema
  • 3 third-party script domain(s) (acceptable)performance
  • All 6 form input(s) have labels or aria-labelsaccessibility
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 55/100 (13 issues)

Failed Checks (13)

  • Only 2 semantic elements — add <article>, <section>, <main>discoverability
  • No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • 49% short sentences — shorten sentences for better AI parsingstructure
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No recent year mentioned — AI prefers up-to-date contentcitation
  • Product Schema lacks name or description — AI cannot parse product infoecommerce
  • Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
  • No structured specs — add a specifications table for AI parsingecommerce
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (18)

  • Structured data found — AI can understand your contentdiscoverability
  • 1304 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 46 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 82 named entities found — helps AI understand contextdiscoverability
  • 89 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 50 lists found — structured content for AIstructure
  • 96% concise paragraphs — scannable for AIstructure
  • Publication/modification date foundcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • Active voice dominant (8% passive) — AI-friendlyvoice
  • 15 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 55/100 (23 issues)

Failed Checks (23)

  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No author schema — add for AI trust signalsauthority
  • Only 1/5 trust signals — add reviews, certificationsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 1 images missing ALT textformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Page size: 709 KB — very large, may slow AI crawlingtechnical
  • 1 image(s) with generic/short ALT text — use descriptive textformat
  • No Product Entity in Schema.org — add for AI classificationecommerce
  • No brand in Schema — add brand info for AI product identificationecommerce
  • Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • Hidden text detected (~25 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • Possible keyword stuffing: "spine" at 4.9% density (44×) — diversify vocabularyauthority

Passed Checks (26)

  • Content freshness signals detectedoverview
  • 3-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 6 unique external domains — diverse sourcesauthority
  • BreadcrumbList schema found — helps AI understand site structureformat
  • 3/6 formatting types used — rich contentformat
  • 100% title keywords in first 200 words — good prominencesemantic
  • 38 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 2 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 5 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • 1304 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 3/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic
  • Healthy content-to-chrome ratio (~14% boilerplate)overview
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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