Public Audit Report

boomi.com

https://boomi.com/
Scanned on July 12, 2026
70
Overall
B
69
SEO
74/104 passed
71
AEO
33/47 passed
72
GEO
42/60 passed
149
Passed
61
Failed
210
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 69/100 (30 issues)

Failed Checks (30)

  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗54% long sentences (>20 words) — break up for readabilitycontent
  • ✗8 of 370 images missing ALT text (98% have it)content
  • ✗260 images missing width/height — causes layout shift (CLS)content
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Text-to-HTML ratio: 4.8% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 19.1 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 57.6 KB — too much, use external scriptsperformance
  • ✗27 render-blocking scripts — add defer or async attributeperformance
  • ✗1 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗2 of 5 internal links are brokencontent
  • ✗32 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
  • ✗Only 1% responsive images — add srcset for mobilecontent
  • ✗Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • ✗Event content found but no Event schema — add for event rich resultsschema
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗459 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~3289 elements — exceeds 1500, may slow renderingperformance
  • ✗4 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗1 duplicate ID(s) found: "site-message-d98f039a13c7d109cf59690f824f593c" (2x) — must be unique per HTML specaccessibility
  • ✗4 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗13 of 21 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (74)

  • ✓Title tag found: "Boomi | The Data Activation Company"meta
  • ✓Title length: 35 characters (optimal)meta
  • ✓Meta description found (127 chars)meta
  • ✓Description length: 127 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • ✓Single H1 tag foundcontent
  • ✓21 H2 tags foundcontent
  • ✓3617 words on page (good content depth)content
  • ✓JS-based lazy loading detectedcontent
  • ✓45 of 370 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✓373 internal links foundcontent
  • ✓62 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Boomi"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 18 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓5 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=604800performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: WebPage, BreadcrumbList, WebSite, Organizationschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Self-hosted fonts via preload — font-display strategy assumed (not directly verifiable from HTML)performance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 13 URL(s)technical
  • ✓0% nofollow links (0/436) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓23 first-person pronouns — strong personal experiencecontent
  • ✓All 5 hreflang codes are valid ISO 639-1technical
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓Organization schema includes logoschema
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓Permissions-Policy header presentsecurity
  • ✓H1 length: 44 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Schema dates consistent: published 2026-06-24T17:30:05+00:00, modified 2026-07-11T04:01:56+00:00schema
  • ✓2 third-party script domain(s) (acceptable)performance
  • ✓All 2 form input(s) have labels or aria-labelsaccessibility
AEO — 71/100 (14 issues)

Failed Checks (13)

  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗46% short sentences — shorten sentences for better AI parsingstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 47 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.9% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (33)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓3617 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓30 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓244 named entities found — helps AI understand contextdiscoverability
  • ✓373 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓55 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓98% concise paragraphs — scannable for AIstructure
  • ✓Avg 117 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓Source citations found — increases AI trustcitation
  • ✓64 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓4 answer-box-ready paragraphs found after headingscitation
  • ✓58 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (4% passive) — AI-friendlyvoice
  • ✓45 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
  • ✓Statistics with source attribution — highly credible for AI citationcitation
  • ✓Brand "Boomi" used consistently (105 mentions)citation
GEO — 72/100 (18 issues)

Failed Checks (18)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗25% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗8 images missing ALT textformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Page size: 517 KB — very large, may slow AI crawlingtechnical
  • ✗19 image(s) with generic/short ALT text — use descriptive textformat
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗4 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗Possible keyword stuffing: "data" at 4.0% density (110×) — diversify vocabularyauthority
  • ✗High boilerplate ratio (~88% nav/footer/header) — thin main content for AI extractionoverview

Passed Checks (42)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (3617 words, 21 sections)overview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓4/5 trust signals foundauthority
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓Original research/data signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓Case study or examples found — AI values concrete examplesauthority
  • ✓5 industry terms used — domain expertise signalauthority
  • ✓3 links to authoritative sources — boosts credibilityauthority
  • ✓14 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓4/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓80 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓4 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓4 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓2 ARIA landmarks found — good accessibility for AItechnical
  • ✓3617 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓9 data points found — statistics measurably boost generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓3 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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