Public Audit Report

bim-milano.com

https://bim-milano.com/
Scanned on July 21, 2026
58
Overall
D
71
SEO
66/97 passed
45
AEO
20/44 passed
46
GEO
25/60 passed
111
Passed
89
Failed
200
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 71/100 (31 issues)

Failed Checks (31)

  • ✗Readability: 2 (difficult — simplify language)content
  • ✗63% long sentences (>20 words) — break up for readabilitycontent
  • ✗42 images missing width/height — causes layout shift (CLS)content
  • ✗Missing og:descriptionsocial
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No favicon detectedtechnical
  • ✗Text-to-HTML ratio: 5.0% — too code-heavy, add more contenttechnical
  • ✗24 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗18 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗2 render-blocking script(s) in head — add defer or asyncperformance
  • ✗2 iframe(s) without sandbox attribute — security risksecurity
  • ✗5 of 10 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (66)

  • ✓Title tag found: "BiM Milano Bicocca - Benvenuti nel workplace del futuro"meta
  • ✓Title length: 55 characters (optimal)meta
  • ✓Meta description found (135 chars)meta
  • ✓Description length: 135 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "max-image-preview:large"meta
  • ✓Single H1 tag foundcontent
  • ✓Title-H1 alignment: 57% word overlap (good)content
  • ✓10 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓948 words on page (good content depth)content
  • ✓All 42 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓6 of 42 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✓20 internal links foundcontent
  • ✓17 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "article"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Compression: brtechnical
  • ✓URL length: 23 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓2 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.6 KB (acceptable)performance
  • ✓Inline JS: 9.1 KB (acceptable)performance
  • ✓Cache-Control: max-age=14400performance
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/45) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All 2 hreflang codes are valid ISO 639-1technical
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓H1 length: 69 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓49 links on page (within limit)content
  • ✓DOM size: ~605 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 3 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (79 unique IDs)accessibility
  • ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 45/100 (24 issues)

Failed Checks (23)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗38% short sentences — shorten sentences for better AI parsingstructure
  • ✗69% concise paragraphs — break up long paragraphsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 31 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (20)

  • ✓948 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓13 content sections — well-structured for AIdiscoverability
  • ✓39 named entities found — helps AI understand contextdiscoverability
  • ✓20 internal links — good topic cluster signaldiscoverability
  • ✓4 lists found — structured content for AIstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓Avg 79 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓17 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓10 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 46/100 (35 issues)

Failed Checks (35)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗31% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗20 image(s) with generic/short ALT text — use descriptive textformat
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Hidden text detected (~28 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • ✗Video without VideoObject schema — add name, description, thumbnailUrl, uploadDate (+ captions/transcript)semantic

Passed Checks (25)

  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (948 words, 10 sections)overview
  • ✓2/5 trust signals foundauthority
  • ✓1 links to authoritative sources — boosts credibilityauthority
  • ✓14 unique external domains — diverse sourcesauthority
  • ✓42 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓19 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 119 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="it-IT" set (add og:locale for completeness)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓948 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No keyword-stuffing detectedauthority
  • ✓Healthy content-to-chrome ratio (~18% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

Fix These Issues Automatically

Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.

Get SEO Autopilot Plugin
Scan This Site Again Request Report Removal