Public Audit Report

bauger.se

https://bauger.se/
Scanned on August 6, 2026
66
Overall
C
77
SEO
75/99 passed
56
AEO
24/45 passed
54
GEO
29/59 passed
128
Passed
74
Failed
202
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 77/100 (24 issues)

Failed Checks (24)

  • ✗Title-H1 alignment: 8% word overlap — title and H1 should share key termscontent
  • ✗Readability: 24 (difficult — simplify language)content
  • ✗39% long sentences (>20 words) — break up for readabilitycontent
  • ✗16 of 21 images missing ALT text (24% have it)content
  • ✗17 images missing width/height — causes layout shift (CLS)content
  • ✗17 of 21 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 1.0% — too code-heavy, add more contenttechnical
  • ✗11 render-blocking scripts — add defer or async attributeperformance
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗H1 length: 122 characters — too long, keep under 70content
  • ✗3 render-blocking script(s) in head — add defer or asyncperformance

Passed Checks (75)

  • ✓Title tag found: "Bauger – Begravningsbranschens IT-stöd"meta
  • ✓Title length: 38 characters (optimal)meta
  • ✓Meta description found (157 chars)meta
  • ✓Description length: 157 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
  • ✓Single H1 tag foundcontent
  • ✓2 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓351 words on page (good content depth)content
  • ✓JS-based lazy loading detectedcontent
  • ✓8 internal links foundcontent
  • ✓4 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Bauger"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓Twitter title foundsocial
  • ✓Twitter description foundsocial
  • ✓Twitter image foundsocial
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 18 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 12.6 KB (acceptable)performance
  • ✓Inline JS: 10.7 KB (acceptable)performance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=14400performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Contact page/email link foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organization, WebSite, ImageObject, AboutPageschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 1 URL(s)technical
  • ✓All 2 checked internal links are workingcontent
  • ✓0% nofollow links (0/13) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓Organization schema includes logoschema
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓19 links on page (within limit)content
  • ✓DOM size: ~361 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Schema dates consistent: published 2024-12-18T12:31:10+01:00, modified 2025-05-09T14:02:41+02:00schema
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 5 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (41 unique IDs)accessibility
  • ✓No iframes on pagesecurity
  • ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
  • ✓All 2 H2 sections have sufficient depth (avg 152 words)content
AEO — 56/100 (21 issues)

Failed Checks (20)

  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (24)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓351 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓8 named entities found — helps AI understand contextdiscoverability
  • ✓8 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓2 lists found — structured content for AIstructure
  • ✓61% short sentences — easy for AI to extractstructure
  • ✓91% concise paragraphs — scannable for AIstructure
  • ✓Avg 188 words/section — sufficient depthstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓3 external links — references authoritative sourcescitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓First paragraph is snippet-ready (20-60 words)voice
  • ✓Avg 20 words/sentence — easy reading levelvoice
  • ✓6 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Brand "Bauger" used consistently (7 mentions)citation
GEO — 54/100 (30 issues)

Failed Checks (30)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (351 words, 2 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗27% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗16 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority

Passed Checks (29)

  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓<time> element found — machine-readable datessemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓12 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 235 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓4 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓351 words — sufficient depth for AI analysisoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓No keyword-stuffing detectedauthority
  • ✓Healthy content-to-chrome ratio (~15% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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