Public Audit Report

balta.lv

https://balta.lv/lv/privatpersonam/visi-pakalpojumi/octa
Scanned on July 7, 2026
57
Overall
D
66
SEO
61/92 passed
43
AEO
19/44 passed
54
GEO
31/60 passed
111
Passed
84
Failed
195
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 66/100 (31 issues)

Failed Checks (31)

  • ✗Title length: 19 characters (too short, aim for 30-60)meta
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗32% long sentences (>20 words) — break up for readabilitycontent
  • ✗3 images missing width/height — causes layout shift (CLS)content
  • ✗2 images could use loading="lazy" for better performancecontent
  • ✗1 of 3 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 8.7% — too code-heavy, add more contenttechnical
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗6 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗H1 length: 11 characters — too short, aim for 20-70content
  • ✗140 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗4 of 10 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (61)

  • ✓Title tag found: "OCTA polise | BALTA"meta
  • ✓Meta description found (150 chars)meta
  • ✓Description length: 150 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓Title-H1 alignment: 67% word overlap (good)content
  • ✓10 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓1722 words on page (good content depth)content
  • ✓All 3 images have ALT textcontent
  • ✓113 internal links foundcontent
  • ✓26 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: enabled (vary: accept-encoding)technical
  • ✓URL length: 56 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 2.1 KB (acceptable)performance
  • ✓All 2 external scripts use defer/asyncperformance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: no-cache, privateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓Contact page/email link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓0% nofollow links (0/139) — good link equity flowcontent
  • ✓URL contains title keywords (33% match)technical
  • ✓1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓Only 33% responsive images — add srcset for mobilecontent
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Referrer-Policy: no-referrer-when-downgradesecurity
  • ✓Permissions-Policy header presentsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~968 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 2 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (55 unique IDs)accessibility
AEO — 43/100 (25 issues)

Failed Checks (24)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 1/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗Avg 22 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (19)

  • ✓1722 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓7 named entities found — helps AI understand contextdiscoverability
  • ✓113 internal links — good topic cluster signaldiscoverability
  • ✓24 lists found — structured content for AIstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓68% short sentences — easy for AI to extractstructure
  • ✓95% concise paragraphs — scannable for AIstructure
  • ✓Avg 157 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓20 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓First paragraph is snippet-ready (20-60 words)voice
  • ✓19 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
GEO — 54/100 (29 issues)

Failed Checks (29)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗44% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 2 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗1 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Possible keyword stuffing: "scaron" at 6.7% density (94×) — diversify vocabularyauthority

Passed Checks (31)

  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1722 words, 10 sections)overview
  • ✓Title and H1 are aligned — clear topic focusoverview
  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓1 links to authoritative sources — boosts credibilityauthority
  • ✓11 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓3 images all with ALT text — AI can understand visualsformat
  • ✓Both ordered and unordered lists used — content varietyformat
  • ✓3/6 formatting types used — rich contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓24 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓5 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 162 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="lv" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1722 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓Healthy content-to-chrome ratio (~20% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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