Public Audit Report

baldorfood.com

https://www.baldorfood.com/
Scanned on July 16, 2026
60
Overall
C
63
SEO
63/98 passed
65
AEO
30/47 passed
49
GEO
26/59 passed
119
Passed
84
Failed
203
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 63/100 (35 issues)

Failed Checks (35)

  • ✗No H1 tag foundcontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 6 (difficult — simplify language)content
  • ✗38% long sentences (>20 words) — break up for readabilitycontent
  • ✗79 of 664 images missing ALT text (88% have it)content
  • ✗662 images missing width/height — causes layout shift (CLS)content
  • ✗663 images could use loading="lazy" for better performancecontent
  • ✗662 of 664 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No compression detected (gzip/brotli recommended)technical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 2.5% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 42.9 KB — too much, move to external stylesheetperformance
  • ✗21 render-blocking scripts — add defer or async attributeperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗1 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗1 of 5 internal links are brokencontent
  • ✗6 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗Only 2 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗9 image(s) with generic filenames — use descriptive names for image SEOcontent
  • ✗772 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~4496 elements — exceeds 1500, may slow renderingperformance
  • ✗15 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗10 duplicate ID(s) found: "tab-5637147795" (2x), "tab-5637148005" (2x), "tab-5637148507" (2x) — must be unique per HTML specaccessibility
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗12 of 27 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (63)

  • ✓Title tag found: "Specialty Food Distribution | Baldor Specialty Foods"meta
  • ✓Title length: 52 characters (optimal)meta
  • ✓Meta description found (151 chars)meta
  • ✓Description length: 151 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow"meta
  • ✓27 H2 tags foundcontent
  • ✓1877 words on page (good content depth)content
  • ✓754 internal links foundcontent
  • ✓6 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Baldor Specialty Foods"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓URL length: 27 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline JS: 17.8 KB (acceptable)performance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: max-age=14400, must-revalidateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organizationschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 4 URL(s)technical
  • ✓0% nofollow links (0/760) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓Web App Manifest found (PWA-ready)technical
  • ✓5 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Organization schema includes logoschema
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓Permissions-Policy header presentsecurity
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓4 third-party script domain(s) (acceptable)performance
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
AEO — 65/100 (17 issues)

Failed Checks (16)

  • ✗Only 1 semantic elements — add <article>, <section>, <main>discoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 60 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.7% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand name used inconsistently (5 partial vs 2 full) — standardizecitation

Passed Checks (30)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓1877 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓104 named entities found — helps AI understand contextdiscoverability
  • ✓754 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓81 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓63% short sentences — easy for AI to extractstructure
  • ✓95% concise paragraphs — scannable for AIstructure
  • ✓Avg 137 words/section — sufficient depthstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓5 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓3 answer-box-ready paragraphs found after headingscitation
  • ✓18 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓111 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
  • ✓Table of Contents detected — helps AI navigate long contentstructure
GEO — 49/100 (33 issues)

Failed Checks (33)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗5% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗79 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗1/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Only 1 Schema type(s) — add more for AI contexttechnical
  • ✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • ✗79 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗Hidden text detected (~158 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • ✗Possible keyword stuffing: "shop" at 8.9% density (133×) — diversify vocabularyauthority

Passed Checks (26)

  • ✓3 question headings — matches "People Also Ask" formatoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1877 words, 27 sections)overview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓5 unique external domains — diverse sourcesauthority
  • ✓3/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓599 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓23 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 476 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓1877 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓2 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
  • ✓Healthy content-to-chrome ratio (~0% boilerplate)overview
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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