Public Audit Report

aws.amazon.com

https://aws.amazon.com/
Scanned on July 6, 2026
54
Overall
D
65
SEO
63/97 passed
44
AEO
23/52 passed
40
GEO
23/58 passed
108
Passed
88
Failed
196
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 65/100 (34 issues)

Failed Checks (32)

  • ✗10 title tags found — should be exactly 1meta
  • ✗3 H1 tags found (should be exactly 1)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 25 (difficult — simplify language)content
  • ✗56% long sentences (>20 words) — break up for readabilitycontent
  • ✗11 images missing width/height — causes layout shift (CLS)content
  • ✗10 images could use loading="lazy" for better performancecontent
  • ✗10 of 11 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Text-to-HTML ratio: 1.2% — too code-heavy, add more contenttechnical
  • ✗Inline JS: 120.0 KB — too much, use external scriptsperformance
  • ✗2 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No JSON-LD structured data foundschema
  • ✗Web fonts without font-display: swap — may cause FOITperformance
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗2 render-blocking script(s) in head — add defer or asyncperformance
  • ✗3 duplicate ID(s) found: "search-toggle" (2x), "globalnav-search-results" (2x), "compass-lite" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗12 of 14 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (62)

  • ✓Title tag found: "Cloud Computing Services - Amazon Web Services (AWS)"meta
  • ✓Title length: 52 characters (optimal)meta
  • ✓Meta description found (129 chars)meta
  • ✓Description length: 129 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓14 H2 tags foundcontent
  • ✓624 words on page (good content depth)content
  • ✓All 11 images have ALT textcontent
  • ✓36 internal links foundcontent
  • ✓21 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Amazon Web Services, Inc."social
  • ✓Twitter Card: "summary"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 23 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓16 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.2 KB (acceptable)performance
  • ✓Cache-Control: max-age=14400performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/57) — good link equity flowcontent
  • ✓7 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓2 ad element(s) (moderate)content
  • ✓6 first-person pronouns — some experience showncontent
  • ✓All 16 hreflang codes are valid ISO 639-1technical
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓60 links on page (within limit)content
  • ✓DOM size: ~1252 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓5 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 2 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 44/100 (29 issues)

Failed Checks (23)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 1 content sections — segment your content betterdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗44% short sentences — shorten sentences for better AI parsingstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 36 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.6% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand "Amazon Web Services, Inc." mentioned only 1 time(s) — repeat for entity recognitioncitation

Passed Checks (23)

  • ✓624 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓62 named entities found — helps AI understand contextdiscoverability
  • ✓36 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓12 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓83% concise paragraphs — scannable for AIstructure
  • ✓Avg 209 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓21 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓4 answer-box-ready paragraphs found after headingscitation
  • ✓6 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (6% passive) — AI-friendlyvoice
  • ✓16 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 40/100 (35 issues)

Failed Checks (33)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (624 words, 14 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗17% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 2 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (23)

  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓3/5 trust signals foundauthority
  • ✓12 unique external domains — diverse sourcesauthority
  • ✓11 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓38 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 322 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓624 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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