Public Audit Report

avis.fi

https://www.avis.fi/
Scanned on August 11, 2026
54
Overall
D
57
SEO
47/89 passed
61
AEO
28/44 passed
42
GEO
22/59 passed
97
Passed
94
Failed
191
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 57/100 (42 issues)

Failed Checks (42)

  • ✗Description length: 77 chars (too short)meta
  • ✗2 title tags found — should be exactly 1meta
  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗14 images missing width/height — causes layout shift (CLS)content
  • ✗13 of 14 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 3.4% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 28.2 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 38.5 KB — too much, use external scriptsperformance
  • ✗3 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗10 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 7% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗3 render-blocking script(s) in head — add defer or asyncperformance
  • ✗2 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • ✗17 duplicate ID(s) found: "language-country-selector-languages" (2x), "language-{{@index}}" (2x), "mobile-language-selector" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗6 of 9 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (47)

  • ✓Title tag found: "Avis - autovuokraamo kaikkiin tarpeisiin"meta
  • ✓Title length: 40 characters (optimal)meta
  • ✓Meta description found (77 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓9 H2 tags foundcontent
  • ✓528 words on page (good content depth)content
  • ✓26% long sentences (>20 words) — good readabilitycontent
  • ✓All 14 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓74 internal links foundcontent
  • ✓17 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 20 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: max-age=14400, no-cache="Set-Cookie"performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓Terms of Service link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 184 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/91) — good link equity flowcontent
  • ✓H1 length: 39 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓96 links on page (within limit)content
  • ✓DOM size: ~881 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓No iframes on pagesecurity
AEO — 61/100 (16 issues)

Failed Checks (15)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (28)

  • ✓528 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓29 named entities found — helps AI understand contextdiscoverability
  • ✓74 internal links — good topic cluster signaldiscoverability
  • ✓Definition list found (11 terms) — ideal for AI extractiondiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓36 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓74% short sentences — easy for AI to extractstructure
  • ✓97% concise paragraphs — scannable for AIstructure
  • ✓Avg 75 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓14 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓2 answer-box-ready paragraphs found after headingscitation
  • ✓Avg 18 words/sentence — easy reading levelvoice
  • ✓23 H2/H3 headings — good content structure for AIvoice
  • ✓2 Q&A blocks — perfect format for AI extractionvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 42/100 (37 issues)

Failed Checks (37)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (528 words, 9 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗6% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗1 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 3 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • ✗Possible keyword stuffing: "auml" at 8.7% density (43×) — diversify vocabularyauthority
  • ✗High boilerplate ratio (~90% nav/footer/header) — thin main content for AI extractionoverview

Passed Checks (22)

  • ✓4 question headings — matches "People Also Ask" formatoverview
  • ✓Content freshness signals detectedoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓7 unique external domains — diverse sourcesauthority
  • ✓14 images all with ALT text — AI can understand visualsformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓34 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓3 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 138 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="fi-FI" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓528 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓No hidden-text cloaking patterns detectedtrust
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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