Public Audit Report

apnews.com

https://apnews.com/science
Scanned on May 2, 2026
67
Overall
C
72
SEO
77/107 passed
58
AEO
30/52 passed
67
GEO
39/58 passed
146
Passed
71
Failed
217
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 72/100 (30 issues)

Failed Checks (30)

  • Description length: 117 chars (too short)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 22% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 66% long sentences (>20 words) — break up for readabilitycontent
  • 43 of 105 images missing ALT text (59% have it)content
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 4.2% — too code-heavy, add more contenttechnical
  • Inline CSS: 21.6 KB — too much, move to external stylesheetperformance
  • Inline JS: 44.5 KB — too much, use external scriptsperformance
  • 5 render-blocking scripts — add defer or async attributeperformance
  • Missing X-Content-Type-Options headersecurity
  • Web fonts without font-display: swap — may cause FOITperformance
  • URL lacks title keywords — use a descriptive URL slugtechnical
  • 97 target="_blank" links missing rel="noopener" — security risksecurity
  • 54 ad elements — excessive ads (ranking penalty risk)content
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 4 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 7 characters — too short, aim for 20-70content
  • 1488 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~8475 elements — exceeds 1500, may slow renderingperformance
  • 4 render-blocking script(s) in head — add defer or asyncperformance
  • 13 third-party script domains — may slow page load (cdn.cookielaw.org, assets.apnews.com, experiments.parsely.com...)performance
  • 53 duplicate ID(s) found: "dianomi_context_script" (2x), "Page-header-top" (2x), "Page-header-trending-zephr" (2x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 11 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (77)

  • Title tag found: "Science News: U.S. &amp; World Science News Articles | AP Ne..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (117 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "max-image-preview:large,noarchive"meta
  • Single H1 tag foundcontent
  • 11 H2 tags foundcontent
  • 11622 words on page (good content depth)content
  • Readability: 32 (moderate — aim for 60+)content
  • All 105 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 6 of 105 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 1362 internal links foundcontent
  • 120 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "AP News"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 26 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public, max-age=30, s-maxage=31536000performance
  • HSTS header present — enforces HTTPSsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: WebPageschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 226 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (1/1482) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • Web App Manifest found (PWA-ready)technical
  • 15 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 38 first-person pronouns — strong personal experiencecontent
  • 187% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • ARIA landmarks present: main, navaccessibility
  • All 2 form input(s) have labels or aria-labelsaccessibility
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 58/100 (22 issues)

Failed Checks (22)

  • Only 0 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • 34% short sentences — shorten sentences for better AI parsingstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 36 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.6% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand name used inconsistently (253 partial vs 30 full) — standardizecitation

Passed Checks (30)

  • Structured data found — AI can understand your contentdiscoverability
  • 11622 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 171 named entities found — helps AI understand contextdiscoverability
  • 1362 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 199 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 96% concise paragraphs — scannable for AIstructure
  • Avg 557 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 3/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 120 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 119 conversational words — good for AI summariesvoice
  • Active voice dominant (6% passive) — AI-friendlyvoice
  • 82 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 67/100 (19 issues)

Failed Checks (19)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • No author schema — add for AI trust signalsauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 43 images missing ALT textformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Page size: 1725 KB — very large, may slow AI crawlingtechnical
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (39)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (11622 words, 11 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 91% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Source citations found — increases AI trustauthority
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Expert quotes or testimonials found — authority signalauthority
  • 4 industry terms used — domain expertise signalauthority
  • 3 links to authoritative sources — boosts credibilityauthority
  • 14 unique external domains — diverse sourcesauthority
  • Comparison content detected — AI loves comparingformat
  • Data visualization elements found (tables/charts)format
  • Both ordered and unordered lists used — content varietyformat
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 8 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 467 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 9 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 11622 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 16 data points found — statistics boost AI visibility by 30-40%authority
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 4/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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