Public Audit Report

airplusheating.com

https://airplusheating.com/service-areas/
Scanned on June 30, 2026
64
Overall
C
72
SEO
77/107 passed
65
AEO
34/52 passed
48
GEO
28/58 passed
139
Passed
78
Failed
217
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 72/100 (30 issues)

Failed Checks (30)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 1 of 2 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 1.4% — too code-heavy, add more contenttechnical
  • Inline CSS: 119.5 KB — too much, move to external stylesheetperformance
  • 8 render-blocking scripts — add defer or async attributeperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Privacy Policy link — required by GDPR and improves trusttrust
  • No Terms of Service link — add for legal compliance and trusttrust
  • No Web App Manifest — add for installability and modern web signalstechnical
  • 17% sentences use transition words — aim for 20%+content
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 2 duplicate ID(s) found: "logo" (2x), "main-content" (2x) — must be unique per HTML specaccessibility
  • 2 iframe(s) without sandbox attribute — security risksecurity
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 3 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (77)

  • Title tag found: "HVAC Service Areas in Utah County | Air Plus Heating"meta
  • Title length: 52 characters (optimal)meta
  • Meta description found (139 chars)meta
  • Description length: 139 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 71% word overlap (good)content
  • 3 H2 tags foundcontent
  • 348 words on page (good content depth)content
  • Readability: 46 (moderate — aim for 60+)content
  • 22% long sentences (>20 words) — good readabilitycontent
  • All 2 images have ALT textcontent
  • All 2 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 34 internal links foundcontent
  • 5 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Air Plus Heating | HVAC Contractor Utah County"social
  • Twitter Card: "summary_large_image"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 41 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline JS: 18.7 KB (acceptable)performance
  • Font preload/preconnect found — faster font loadingperformance
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Author byline foundtrust
  • 3 JSON-LD schema block(s) foundschema
  • Schema types: WebPage, BreadcrumbList, WebSite, Organization, HVACBusiness, HVACBusinessschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 3 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 4 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/39) — good link equity flowcontent
  • URL contains title keywords (29% match)technical
  • All 1 target="_blank" links have rel="noopener"security
  • 1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 5 first-person pronouns — some experience showncontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Organization schema includes logoschema
  • H1 length: 33 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • 43 links on page (within limit)content
  • DOM size: ~303 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • Schema dates consistent: published 2026-06-27T17:57:28+00:00, modified 2026-06-28T14:33:28+00:00schema
  • No render-blocking scripts in head (good)performance
  • 0 third-party script domain(s) (acceptable)performance
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 65/100 (18 issues)

Failed Checks (18)

  • Only 1 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Only 3 H2/H3 headings — add more to structure your contentvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand "Air Plus Heating | HVAC Contractor Utah County" mentioned only 0 time(s) — repeat for entity recognitioncitation

Passed Checks (34)

  • Structured data found — AI can understand your contentdiscoverability
  • 348 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 37 named entities found — helps AI understand contextdiscoverability
  • 35 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 4 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 78% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 236 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • Source citations found — increases AI trustcitation
  • 2 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 16 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Avg 20 words/sentence — easy reading levelvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • Pronoun density: 1.7% — engaging, user-focusedvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • 2 sameAs social links in schema — strong brand signal for AIcitation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 48/100 (30 issues)

Failed Checks (30)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (348 words, 3 sections)overview
  • No step-by-step content — add numbered guides for AIoverview
  • 57% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • Few external source domains — diversify your referencesauthority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • 4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • Only 1 authoritative sameAs link — add Wikipedia, LinkedIn, or Wikidata for Knowledge Graphauthority

Passed Checks (28)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Title and H1 are aligned — clear topic focusoverview
  • 2-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 4/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 1 links to authoritative sources — boosts credibilityauthority
  • 2 images all with ALT text — AI can understand visualsformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • 1 entity types in Schema — AI can classify contentsemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 30 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 163 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 6 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 348 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • Link anchor texts are descriptive — good AI context signalsemantic

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