Public Audit Report

aims.education

https://aims.education/
Scanned on June 11, 2026
73
Overall
B
74
SEO
76/103 passed
67
AEO
35/52 passed
75
GEO
44/59 passed
155
Passed
59
Failed
214
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 74/100 (27 issues)

Failed Checks (27)

  • Title length: 77 characters (too long, keep under 60)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Readability: 9 (difficult — simplify language)content
  • 38% long sentences (>20 words) — break up for readabilitycontent
  • 1 non-descriptive link text(s) found ("read more"...) — use descriptive anchor text for SEOcontent
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 5.4% — too code-heavy, add more contenttechnical
  • Inline CSS: 97.9 KB — too much, move to external stylesheetperformance
  • Inline JS: 48.5 KB — too much, use external scriptsperformance
  • 4 render-blocking scripts — add defer or async attributeperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No About page link detected — add for credibilitytrust
  • No Terms of Service link — add for legal compliance and trusttrust
  • Schema may be excessive: 3 JSON-LD blocks, 27.9 KB total — consider consolidatingschema
  • Web fonts without font-display: swap — may cause FOITperformance
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • H1 length: 81 characters — too long, keep under 70content
  • 2 render-blocking script(s) in head — add defer or asyncperformance
  • 2 duplicate ID(s) found: "text-24" (2x), "tri" (2x) — must be unique per HTML specaccessibility
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 10 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (76)

  • Title tag found: "AIMS Education | UK-Accredited Online Certifications, Diplom..."meta
  • Meta description found (146 chars)meta
  • Description length: 146 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 71% word overlap (good)content
  • 10 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 1890 words on page (good content depth)content
  • All 16 images have ALT textcontent
  • All 16 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 2 of 16 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 47 internal links foundcontent
  • 6 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "AIMS Education"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 23 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Content-Security-Policy header presentsecurity
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Author byline found + author in schematrust
  • 3 JSON-LD schema block(s) foundschema
  • Schema types: ImageObject, ImageObject, EducationalOrganization, WebSite, EducationalOrganization, WebSite, Place, ImageObject, ImageObject, ImageObject, EducationalOrganization, WebPage, CollectionPage, ItemList, EducationalOrganization, EducationalOrganization, EducationalOrganization, OfferCatalog, FAQPageschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 3 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 4 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 2% nofollow links (1/53) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • All 5 target="_blank" links have rel="noopener"security
  • 4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 11 first-person pronouns — strong personal experiencecontent
  • 56% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 71 links on page (within limit)content
  • DOM size: ~972 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 2 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, nav, skip-linkaccessibility
  • All 1 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 67/100 (17 issues)

Failed Checks (17)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • Avg 22 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand name used inconsistently (37 partial vs 16 full) — standardizecitation

Passed Checks (35)

  • Structured data found — AI can understand your contentdiscoverability
  • 1890 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 55 named entities found — helps AI understand contextdiscoverability
  • 47 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 17 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 62% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 170 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 6 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 2 answer-box-ready paragraphs found after headingscitation
  • 6 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (16% passive) — AI-friendlyvoice
  • 28 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 6 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Statistics with source attribution — highly credible for AI citationcitation
GEO — 75/100 (15 issues)

Failed Checks (15)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • 3 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (44)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1890 words, 10 sections)overview
  • 3-level heading hierarchy — deep content structureoverview
  • 74% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Author schema markup foundauthority
  • Source citations found — increases AI trustauthority
  • 4/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Expert quotes or testimonials found — authority signalauthority
  • Case study or examples found — AI values concrete examplesauthority
  • 3 industry terms used — domain expertise signalauthority
  • 6 unique external domains — diverse sourcesauthority
  • FAQ Schema (FAQPage) foundformat
  • 16 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 4/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 7 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 18 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 5 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 258 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 19 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 4 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 1890 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 7 data points found — statistics boost AI visibility by 30-40%authority
  • Author "Maria Garcia" has credentials — strong E-E-A-T signalauthority
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 5/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 8 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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