Public Audit Report

2keller.com

https://www.2keller.com/
Scanned on May 6, 2026
65
Overall
C
65
SEO
66/102 passed
67
AEO
35/52 passed
62
GEO
36/58 passed
137
Passed
75
Failed
212
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 65/100 (36 issues)

Failed Checks (36)

  • ✗Title length: 84 characters (too long, keep under 60)meta
  • ✗Missing meta descriptionmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
  • ✗32% long sentences (>20 words) — break up for readabilitycontent
  • ✗29 of 34 images missing ALT text (15% have it)content
  • ✗9 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 5.3% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 52.1 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 39.0 KB — too much, use external scriptsperformance
  • ✗3 render-blocking scripts — add defer or async attributeperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗6 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Schema missing required props: VideoObject: descriptionschema
  • ✗11% sentences use transition words — aim for 20%+content
  • ✗Only 29% responsive images — add srcset for mobilecontent
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗3 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗159 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~1690 elements — exceeds 1500, may slow renderingperformance
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗4 duplicate ID(s) found: "clip0_1627_17058" (3x), "clip0_1627_17074" (2x), "video-modal-69fa35eeb5941" (2x) — must be unique per HTML specaccessibility
  • ✗3 iframe(s) without sandbox attribute — security risksecurity
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗8 of 21 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (66)

  • ✓Title tag found: "Personal Injury Attorneys in Indiana, New Mexico, and Michig..."meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • ✓Single H1 tag foundcontent
  • ✓21 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓2679 words on page (good content depth)content
  • ✓Readability: 42 (moderate — aim for 60+)content
  • ✓All 34 images have width/height attributes (prevents CLS)content
  • ✓JS-based lazy loading detectedcontent
  • ✓3 of 34 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✓124 internal links foundcontent
  • ✓12 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Keller &amp; Keller"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 24 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: max-age=15552000, must-revalidateperformance
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Author byline foundtrust
  • ✓4 JSON-LD schema block(s) foundschema
  • ✓Schema types: WebPage, ImageObject, BreadcrumbList, WebSite, ImageObject, VideoObject, FAQPageschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 4 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 14 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓1% nofollow links (2/136) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓70 first-person pronouns — strong personal experiencecontent
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓H1 length: 66 characters (optimal)content
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Schema dates consistent: published 2025-07-10T17:11:52+00:00, modified 2026-02-23T17:30:13+00:00schema
  • ✓4 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, nav, skip-linkaccessibility
  • ✓All 17 form input(s) have labels or aria-labelsaccessibility
  • ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 67/100 (17 issues)

Failed Checks (17)

  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗Avg 21 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand name used inconsistently (20 partial vs 14 full) — standardizecitation

Passed Checks (35)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓2679 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓5 content sections — well-structured for AIdiscoverability
  • ✓114 named entities found — helps AI understand contextdiscoverability
  • ✓124 internal links — good topic cluster signaldiscoverability
  • ✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓21 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓68% short sentences — easy for AI to extractstructure
  • ✓95% concise paragraphs — scannable for AIstructure
  • ✓Avg 212 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓7 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓21 answer-box-ready paragraphs found after headingscitation
  • ✓235 conversational words — good for AI summariesvoice
  • ✓SearchAction schema found — sitelinks search box enabledvoice
  • ✓Active voice dominant (7% passive) — AI-friendlyvoice
  • ✓Pronoun density: 4.6% — engaging, user-focusedvoice
  • ✓55 H2/H3 headings — good content structure for AIvoice
  • ✓4 Q&A blocks — perfect format for AI extractionvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Table of Contents detected — helps AI navigate long contentstructure
  • ✓Video content with VideoObject schema — AI-optimized multimediadiscoverability
GEO — 62/100 (22 issues)

Failed Checks (22)

  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗57% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗29 images missing ALT textformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (36)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓4 question headings — matches "People Also Ask" formatoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (2679 words, 21 sections)overview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓3/5 trust signals foundauthority
  • ✓Original research/data signals foundauthority
  • ✓7 unique external domains — diverse sourcesauthority
  • ✓FAQ Schema (FAQPage) foundformat
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓3/6 formatting types used — rich contentformat
  • ✓Multi-perspective content found — balanced analysisformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓Conclusion/recommendation found — helps AI provide answersformat
  • ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓125 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓13 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 324 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓7 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓2679 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓5/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

Fix These Issues Automatically

Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.

Get SEO Autopilot Plugin
Scan This Site Again Request Report Removal